{"id":10528,"date":"2016-01-21T10:40:09","date_gmt":"2016-01-21T10:40:09","guid":{"rendered":"https:\/\/dev.pixelarte.es\/proyectos\/campana-navidad-2016"},"modified":"2023-04-19T13:31:58","modified_gmt":"2023-04-19T11:31:58","slug":"christmas-campaign-2016","status":"publish","type":"proyectos-diseno","link":"https:\/\/pixelarte.es\/en\/design-projects\/illustration\/christmas-campaign-2016","title":{"rendered":"Christmas Campaign 2016"},"content":{"rendered":"\n
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The Valencia City Council<\/strong> wanted to count on us again in 2016 for the design of its official Christmas greeting. At Pixelarte, we carried out the creativity, the art direction and the design of a series of illustrations and animations<\/strong> that starred in the posters for this campaign.<\/p>\n

The animated illustrations<\/strong> represented everyday scenes from the Christmas season around a distinctive setting in the city: the City Hall Square of Valencia. Likewise, we wanted to represent three of the characteristic monuments of the area: the institutional building, the historic flower shops located in booths around the square and the mythical Christmas tree that presides over the square every year.<\/p>\n

For the illustration design<\/strong> of these congratulation, we used the colour palette associated with the Christmas tradition: red and green, as well as the motto ‘Bones festes’ that conveyed the message of the council.<\/p>\n

Later, these designs were adapted to posters to distribute messages in mupi around the entire city through outdoor advertising<\/strong>.<\/p>\n

The City Council was so glad with the result that we returned to work with them in 2018 for the Regidoria de Comer\u00e7 Christmas campaign.<\/p>\n

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