{"id":12424,"date":"2020-10-12T09:18:56","date_gmt":"2020-10-12T07:18:56","guid":{"rendered":"https:\/\/dev.pixelarte.es\/proyectos\/off"},"modified":"2024-09-16T09:47:25","modified_gmt":"2024-09-16T07:47:25","slug":"off","status":"publish","type":"proyectos-diseno","link":"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\/off","title":{"rendered":"Off"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"506\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/02_pixelarte-estudio-diseno-valencia-diseno-logotipo-escuela-teatro-off-artes-escenicas.jpg\" alt=\"\" class=\"wp-image-12111\"\/><\/figure>\n\n\n\n\n\n<div id=\"what-we-did-block_5dbb677110011a98347ba21ed7466d3c\" class=\"what-we-did wp-block-columns\">\n    <div class=\"wp-block-column description\" style=\"flex-basis:62%\">\n        <div class=\"description-wrapper\" style=\"position: relative;\">\n            <div class=\"description-content\" style=\"max-height: 350px; overflow: hidden; position: relative; transition: max-height 0.3s ease;\">\n                <p><!-- wp:paragraph --><\/p>\n<p><strong><a href=\"http:\/\/offvalencia.com\/\">Off Performing Arts<\/a>\u00a0<\/strong>is a theatre and cinema school in Valencia with two decades of experience, a fact that makes it one of the benchmarks in the field of teaching the Performing and Audiovisual Arts in Spain. The school has an equipped theatre room, its own professional company and an audiovisual production company, as well as extensive experience in training professionals in the sector.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p>Off brand had become obsolete over the years, so they contacted us in 2018 to update their <strong>corporate image<\/strong>. At Pixelarte, we wanted to reflect the modernity of its philosophy and the freshness of its program in its new <strong>brand image<\/strong>. For this reason, we created a new <strong>logo design<\/strong> with the respective brand segmentations for its different spaces: school, gallery, hall and canteen. In addition, we chose a colour palette for each area that reflected the vanguard of an academic centre with the dimensions of Off.<\/p>\n<p>We also carried out the design of staff IDs, student cards and the ticket system for shows. The latter, with very identifying <strong>illustrations<\/strong>, in mono-stroke and with a frame system, designed ad hoc for each theatre play to perform. Likewise, the<strong> poster design, corporate stationery and applied graphics<\/strong> was carried out to label the exterior facade of the local. And we made our own outdoor advertising proposal, as well as an <strong>internal signage<\/strong> system.<\/p>\n<p>As the school also has a cafeteria, we made a <strong>packaging design<\/strong> proposal for the canteen&#8217;s products, as well as a <strong>menu design<\/strong> and personalization of their profiles on social networks.<\/p>\n<p>The challenge was to create a fresh and modern image that would approach to the young audience of the school. Challenge achieved!<\/p>\n                <div class=\"fade-out\" style=\"position: absolute; bottom: 0; left: 0; right: 0; height: 100px; background: linear-gradient(to bottom, transparent, white); pointer-events: none;\"><\/div>\n            <\/div>\n            <button class=\"read-more-button\" style=\"margin-top: 10px; background: none; border: none; color: #000; cursor: pointer; display: flex; align-items: center; gap: 5px;\">\n                <span>Read more<\/span> <span class=\"icon\" style=\"display: inline-block;\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                        <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                        <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n\n        <script>\n            document.addEventListener('DOMContentLoaded', function() {\n                const button = document.querySelector('.read-more-button');\n                const content = document.querySelector('.description-content');\n                const fade = document.querySelector('.fade-out');\n                const label = button.querySelector('span');\n                const icon = button.querySelector('.icon');\n\n                const iconPlus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                    <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                    <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n                const iconMinus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"2\" viewBox=\"0 0 16 2\" fill=\"none\">\n                    <path d=\"M0 1L16 1\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n\n                let expanded = false;\n\n                button.addEventListener('click', function() {\n                    expanded = !expanded;\n                    content.style.maxHeight = expanded ? 'none' : '350px';\n                    fade.style.display = expanded ? 'none' : 'block';\n                    label.textContent = expanded ? 'Show less' : 'Read more';\n                    icon.innerHTML = expanded ? iconMinus : iconPlus;\n                });\n            });\n        <\/script>\n    <\/div>\n\n\n    <div class=\"wp-block-column services-list\" style=\"flex-basis:38%\">\n                    <div class=\"meta-project\">\n\n                <div class=\"tr\">\n                    <div class=\"td\">Customer<\/div>\n                    <div class=\"td\">Off Artes Esc\u00e9nicas | Valencia (Espa\u00f1a)<\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Categories<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\">Brand identity<\/a>, <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/illustration\">Illustration<\/a>, <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/packaging\">Packaging<\/a>, <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/spaces\">Spaces<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Sector<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/sectors\/culture\">Culture<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Year<\/div>\n                    <div class=\"td\">2018<\/div>\n                <\/div>\n\n            <\/div>\n                <div class=\"services-list-text\">\n            <h3>What did we do?<\/h3>\n            <div class=\"services-list-paragraph\"><p>\u00b7 Creative direction<br \/>\n\u00b7 Corporate identity<br \/>\n\u00b7 Coordinated graphics<br \/>\n\u00b7 Illustration<br \/>\n\u00b7 Communication<br \/>\n\u00b7 Ad campaign<\/p>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"576\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/03_pixelarte-estudio-diseno-valencia-imagen-corporativa-escuela-teatro-off-artes-escenicas.jpg\" alt=\"\" class=\"wp-image-12113\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"935\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/04_pixelarte-estudio-diseno-grafico-valencia-diseno-entradas-escuela-teatro-off-artes-escenicas.jpg\" alt=\"\" class=\"wp-image-12115\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"562\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/05_pixelarte-estudio-diseno-grafico-valencia-logo-escuela-teatro-off-artes-escenicas.jpg\" alt=\"\" class=\"wp-image-12117\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1049\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/06_pixelarte-estudio-diseno-valencia-diseno-programa-escuela-teatro-off-artes-escenicas.jpg\" alt=\"\" class=\"wp-image-12119\"\/><\/figure>\n\n\n\r\n<div id=\"two-columns-block_108601ab38968888942841316ee62593\" class=\"two-columns wp-block-columns margen-1  align-top \" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/10\/07a_pixelarte-estudio-diseno-valencia-diseno-acreditacion-escuela-teatro-off-artes-escenicas.jpg\" alt=\"\">                <\/figure>\r\n        \r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" 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decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/10\/10a_pixelarte-estudio-diseno-valencia-publicidad-exterior-escuela-teatro-off-artes-escenicas.jpg\" alt=\"\">                <\/figure>\r\n        \r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/10\/10b_pixelarte-estudio-diseno-valencia-mupi-escuela-teatro-off-artes-escenicas.jpg\" alt=\"\">            <\/figure>\r\n        \r\n        \r\n            <\/div>\r\n\r\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/11_pixelarte-estudio-diseno-valencia-cartel-programacion-escuela-teatro-off-artes-escenicas.jpg\" alt=\"\" class=\"wp-image-12129\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"537\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/12_pixelarte-estudio-diseno-valencia-senaletica-escuela-teatro-off-artes-escenicas.jpg\" alt=\"\" class=\"wp-image-12131\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/13_pixelarte-estudio-diseno-grafico-valencia-identidad-corporativa-escuela-teatro-off-artes-escenicas.gif\" alt=\"\" class=\"wp-image-12133\"\/><\/figure>\n\n\n\r\n<div id=\"two-columns-block_75e1eaa0769e2c1332a36179022f68ad\" class=\"two-columns wp-block-columns margen-1  align-top \" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" 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decoding=\"async\" width=\"1400\" height=\"506\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/16_pixelarte-estudio-diseno-valencia-tipografia-escuela-teatro-off-artes-escenicas.jpg\" alt=\"\" class=\"wp-image-12139\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/17_pixelarte-estudio-diseno-valencia-papeleria-corporativa-escuela-teatro-off-artes-escenicas.jpg\" alt=\"\" class=\"wp-image-12141\"\/><\/figure>\n\n\n\r\n<div id=\"two-columns-block_3b928898114c23303c997a735d1af299\" class=\"two-columns wp-block-columns margen-1  align-top \" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/10\/18a_pixelarte-estudio-diseno-valencia-tarjeta-de-visita-escuela-teatro-off-artes-escenicas.jpg\" alt=\"\">                <\/figure>\r\n        \r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/18b_pixelarte-estudio-diseno-valencia-tarjeta-corporativa-escuela-teatro-off-artes-escenicas.jpg\" alt=\"Identidad corporativa para escuela de artes esc\u00e9nicas Off - Dise\u00f1o de tarjeta corporativa - Estudio de dise\u00f1o gr\u00e1fico en Valencia Pixelarte\">            <\/figure>\r\n        \r\n        \r\n            <\/div>\r\n\r\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/19_pixelarte-estudio-diseno-valencia-estrategia-digital-escuela-teatro-off-artes-escenicas.jpg\" alt=\"\" class=\"wp-image-12145\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1055\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/20_pixelarte-estudio-diseno-valencia-diseno-interiores-escuela-teatro-off-artes-escenicas.jpg\" alt=\"\" class=\"wp-image-12147\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"186\" height=\"143\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/21_pixelarte-estudio-diseno-valencia-branding-escuela-teatro-off-artes-escenicas.png\" alt=\"\" class=\"wp-image-12149\"\/><\/figure>\n","protected":false},"featured_media":0,"template":"","categories":[15,546,16,17,14],"tags":[205,114,121,92,204,220,273,99,274,275,276,284,180,101,277,221,224,222,119,122,361,210,111,281,278,279,105,283,102,131,282,280],"class_list":["post-12424","proyectos-diseno","type-proyectos-diseno","status-publish","hentry","category-brand-identity","category-culture","category-illustration","category-packaging","category-spaces","tag-brand-identity","tag-branding-en","tag-carteleria-en","tag-comunicacion-en","tag-corporate-identity","tag-corporate-image","tag-diseno-de-interior-en","tag-diseno-de-interiores-en","tag-diseno-de-logo-en","tag-diseno-de-logotipo-en","tag-escuela-de-teatro-en","tag-external-advertising","tag-graphic-design","tag-identidad-corporativa-en","tag-imagen-corporativa-en","tag-interior-design","tag-interior-signage","tag-interiorism","tag-interiorismo-en","tag-lettering-en","tag-logo-en","tag-logo-design","tag-logotipo-en","tag-logotype","tag-off-artes-escenicas-en","tag-off-valencia-en","tag-packaging-en","tag-poster-design","tag-rotulacion-en","tag-senaletica-en","tag-signage-design","tag-theatre-school"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand identity Off Performing Arts | Pixelarte \u00ae<\/title>\n<meta name=\"description\" content=\"Corporate identity design, branding and communication for theatre and cine school in Valencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\/off\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand identity Off Performing Arts | Pixelarte \u00ae\" \/>\n<meta property=\"og:description\" content=\"Corporate identity design, branding and communication for theatre and cine school in Valencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\/off\" 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