{"id":14108,"date":"2021-06-04T12:05:17","date_gmt":"2021-06-04T10:05:17","guid":{"rendered":"https:\/\/dev.pixelarte.com\/design-projects\/jenkins-restaurantes"},"modified":"2023-04-19T10:12:30","modified_gmt":"2023-04-19T08:12:30","slug":"jenkins-restaurantes","status":"publish","type":"proyectos-diseno","link":"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\/jenkins-restaurantes","title":{"rendered":"Jenkin&#8217;s"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/02-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-logo-naming-tagline-eslogan-1.jpg\" alt=\"\" class=\"wp-image-13430\"\/><\/figure>\n\n\n\n\n\n<div id=\"what-we-did-block_1af82b4dc94b9742380109461100f9d2\" class=\"what-we-did wp-block-columns\">\n    <div class=\"wp-block-column description\" style=\"flex-basis:62%\">\n        <div class=\"description-wrapper\" style=\"position: relative;\">\n            <div class=\"description-content\" style=\"max-height: 350px; overflow: hidden; position: relative; transition: max-height 0.3s ease;\">\n                <p>When Jenkin\u2019s arrived at our studio, they wanted to create a new concept for the American food restaurant from scratch, so they needed a naming and a branding with personality that would boost them in a growing sector with fierce competition. Therefore, here at Pixelarte we worked hand in hand with the client from the start, going for a complete branding that would help position the restaurant and arrive at a name that otherwise would have taken longer to invent. The result was a ground-breaking concept for a restaurant with a captivating personality that was very different from their potential competition and that is working great since in a few months they already have 3 establishments in Valencia.<\/p>\n                <div class=\"fade-out\" style=\"position: absolute; bottom: 0; left: 0; right: 0; height: 100px; background: linear-gradient(to bottom, transparent, white); pointer-events: none;\"><\/div>\n            <\/div>\n            <button class=\"read-more-button\" style=\"margin-top: 10px; background: none; border: none; color: #000; cursor: pointer; display: flex; align-items: center; gap: 5px;\">\n                <span>Read more<\/span> <span class=\"icon\" style=\"display: inline-block;\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                        <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                        <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n\n        <script>\n            document.addEventListener('DOMContentLoaded', function() {\n                const button = document.querySelector('.read-more-button');\n                const content = document.querySelector('.description-content');\n                const fade = document.querySelector('.fade-out');\n                const label = button.querySelector('span');\n                const icon = button.querySelector('.icon');\n\n                const iconPlus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                    <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                    <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n                const iconMinus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"2\" viewBox=\"0 0 16 2\" fill=\"none\">\n                    <path d=\"M0 1L16 1\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n\n                let expanded = false;\n\n                button.addEventListener('click', function() {\n                    expanded = !expanded;\n                    content.style.maxHeight = expanded ? 'none' : '350px';\n                    fade.style.display = expanded ? 'none' : 'block';\n                    label.textContent = expanded ? 'Show less' : 'Read more';\n                    icon.innerHTML = expanded ? iconMinus : iconPlus;\n                });\n            });\n        <\/script>\n    <\/div>\n\n\n    <div class=\"wp-block-column services-list\" style=\"flex-basis:38%\">\n                    <div class=\"meta-project\">\n\n                <div class=\"tr\">\n                    <div class=\"td\">Customer<\/div>\n                    <div class=\"td\">Jenkin&#8217;s<\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Categories<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\">Brand identity<\/a>, <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/illustration\">Illustration<\/a>, <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/packaging\">Packaging<\/a>, <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/spaces\">Spaces<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Sector<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/sectors\/catering\">Catering<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Year<\/div>\n                    <div class=\"td\">2020<\/div>\n                <\/div>\n\n            <\/div>\n                <div class=\"services-list-text\">\n            <h3>What did we do?<\/h3>\n            <div class=\"services-list-paragraph\"><p>\u00b7 Creative management<br \/>\n\u00b7 Brand workshop<br \/>\n\u00b7 Naming and claims<br \/>\n\u00b7 Brand identity<br \/>\n\u00b7 Coordinated graphics<br \/>\n\u00b7 Illustrations<br \/>\n\u00b7 Packaging<br \/>\n\u00b7 Lettering and intervention in spaces<br \/>\n\u00b7 Social media graphics<\/p>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1082\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/20-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-rotulo-neon-fachada.jpg\" alt=\"\" class=\"wp-image-13424\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1051\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/27-pixelarte-estudio-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-moodboard.jpg\" alt=\"\" class=\"wp-image-13406\"\/><\/figure>\n\n\n\r\n<div id=\"isolated-text-block_bca97061a24728079f6f0cc6c97c7e4f\" class=\"block isolated-text \" data-aos=\"fade-up\">\r\n    <p>The chosen name &#8211; &#8220;Jenkin&#8217;s&#8221; \u2013 was the result of a complete process of work focused on conveying the client\u2019s values and the values of their idea for the restaurant. Therefore, Jenkin&#8217;s means authenticity, American style, steakhouse. From the start we worked with the client through workshops and presentations for various proposals in order to perfectly capture the essence of their gastronomic offering.<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1051\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/04-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-logo-branding.jpg\" alt=\"\" class=\"wp-image-13360\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1051\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/05-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-carta-menu.jpg\" alt=\"\" class=\"wp-image-13362\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/06-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-RRSS-instagram.jpg\" alt=\"\" class=\"wp-image-13364\"\/><\/figure>\n\n\n\r\n<div id=\"featured-text-block_ba8a12dbb01b1a5848982b714cf9ee69\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>Wordplay such as \u2018Yes, we cook\u2019 or \u2018Nice to meat you\u2019 were some of the claims we created for the brand.<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1051\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/07-pixelarte-estudio-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-iconos-mantel-sellos-stickers.jpg\" alt=\"\" class=\"wp-image-13366\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1247\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/32-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-logo-merchandising.jpg\" alt=\"\" class=\"wp-image-13416\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/08-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-RRSS-instagram.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1051\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/09-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-menu-hamburguesa-carta-bebidas-posavasos.jpg\" alt=\"\" class=\"wp-image-13370\"\/><\/figure>\n\n\n\r\n<div id=\"isolated-text-block_199ee362d70f0642a6e9fb17dd8c6dfe\" class=\"block isolated-text \" data-aos=\"fade-up\">\r\n    <p>Apart from the main logo, we developed a second brand especially targeted at the digital world, with a very representative avatar with the \u201cJ\u201d from Jenkin\u2019s which allows it to have its own personality online and in social media.<\/p>\n<p>We also developed a series of logo stamps for their meats, sauces&#8230; these illustrations work as quality stamps and at the same time grant that unique voice to the communication. <\/p>\n<p>The whole graphic line that was created impregnates the branding and it can be seen in each of its applications, making Jenkin\u2019s a complete brand that works perfectly online and offline.<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/10-pixelarte-estudio-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-logotipos-branding-sello-firma.jpg\" alt=\"\" class=\"wp-image-13372\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"996\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/11-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-mantel-papeleria-iconos-sellos-logotipo.jpg\" alt=\"\" class=\"wp-image-13374\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1083\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/03-pixelarte-estudio-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-interiorismo.jpg\" alt=\"\" class=\"wp-image-13358\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/13-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-RRSS-instagram.jpg\" alt=\"\" class=\"wp-image-13378\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"280\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/14-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-ilustracion-burguer.gif\" alt=\"\" class=\"wp-image-13380\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1051\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/16-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-rotulacio\u0301n-neon.jpg\" alt=\"\" class=\"wp-image-13384\"\/><\/figure>\n\n\n\r\n<div id=\"isolated-text-block_461f7dee078a5f943350bbb6f76f8db0\" class=\"block isolated-text \" data-aos=\"fade-up\">\r\n    <p>For the intervention in spaces we created a series of neon signs combined with other ones in raw metal that created a very unique atmosphere. Therefore, coming into Jenkin\u2019s means being transported to one of the authentic American restaurants in the 50s. All the pieces aim to create a complete and unique atmosphere with a vibrant personality. It\u2019s enough to just enter this restaurant to have a whole different experience!<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1082\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/18-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-rotulacion.jpg\" alt=\"\" class=\"wp-image-13388\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1051\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/21-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-logotipo.jpg\" alt=\"\" class=\"wp-image-13394\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1083\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/12-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-interiorismo-rotulacion.jpg\" alt=\"\" class=\"wp-image-13376\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/24-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-sticker-pegatina.jpg\" alt=\"\" class=\"wp-image-13400\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1401\" height=\"851\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/33-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-bolsa-takeaway.jpg\" alt=\"\" class=\"wp-image-13418\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"713\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/22-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-ilustracion-burger.jpg\" alt=\"\" class=\"wp-image-13396\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/34-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-logo-grafica.jpg\" alt=\"\" class=\"wp-image-13420\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/25-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-branding-uniforme-bordado.jpg\" alt=\"\" class=\"wp-image-13402\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1051\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/28-pixelarte-estudio-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-icono-sticker-sello.jpg\" alt=\"\" class=\"wp-image-13408\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"900\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/23-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-packaging-delivery-1.jpg\" alt=\"\" class=\"wp-image-13434\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/30-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-interiorismo.jpg\" alt=\"\" class=\"wp-image-13412\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"943\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/29-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-tarjetas.jpg\" alt=\"\" class=\"wp-image-13410\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1082\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/26-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-interiorismo-rotulacion-neon.jpg\" alt=\"\" class=\"wp-image-13404\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/19-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-eslogan-1.jpg\" alt=\"\" class=\"wp-image-13432\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1051\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/17-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-logotipo-carta-menu-posavasos.jpg\" alt=\"\" class=\"wp-image-13386\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1051\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/15-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-interiorismo-mantel-servilleta.jpg\" alt=\"\" class=\"wp-image-13382\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1051\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/06\/31-pixelarte-disen\u0303o-grafico-valencia-jenkins-restaurante-hamburgueseria-identidad-logo-branding.jpg\" alt=\"\" class=\"wp-image-13414\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Algunas de las fotograf\u00edas han sido cedidas por <a href=\"https:\/\/www.instagram.com\/eat_jenkins\/\">@eat_jenkins<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","categories":[523,15,558,16,17,3,14],"tags":[114,273,274,107,101,93,122,117,102],"class_list":["post-14108","proyectos-diseno","type-proyectos-diseno","status-publish","hentry","category-alimentacion","category-brand-identity","category-catering","category-illustration","category-packaging","category-design-projects","category-spaces","tag-branding-en","tag-diseno-de-interior-en","tag-diseno-de-logo-en","tag-diseno-grafico-en","tag-identidad-corporativa-en","tag-ilustracion-en","tag-lettering-en","tag-naming-en","tag-rotulacion-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jenkin\u2019s: Branding and global identity for American restaurant | Pixelarte \u00ae<\/title>\n<meta name=\"description\" content=\"Brand and graphic universe design and its application to menus, interior design, packaging and other supports for the American style restaurant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\/jenkins-restaurantes\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jenkin\u2019s: Branding and global identity for American restaurant | Pixelarte \u00ae\" \/>\n<meta property=\"og:description\" content=\"Brand and graphic universe design and its application to menus, interior design, packaging and other supports for the American style restaurant.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\/jenkins-restaurantes\" \/>\n<meta property=\"og:site_name\" content=\"Pixelarte \u00ae\" \/>\n<meta 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