{"id":14479,"date":"2022-08-25T21:08:28","date_gmt":"2022-08-25T19:08:28","guid":{"rendered":"https:\/\/dev.pixelarte.com\/?p=14479"},"modified":"2022-11-03T16:36:46","modified_gmt":"2022-11-03T15:36:46","slug":"nacho-vidal","status":"publish","type":"proyectos-diseno","link":"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\/nacho-vidal","title":{"rendered":"Nacho Vidal"},"content":{"rendered":"\r\n\r\n    <figure class=\"wp-block-video image-video margen-0\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/05\/01-NachoVidal-Pixelarte-identidad.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\n\n\n<div id=\"what-we-did-block_c6f1fccac098dab0602fae4a0296d281\" class=\"what-we-did wp-block-columns\">\n    <div class=\"wp-block-column description\" style=\"flex-basis:62%\">\n        <div class=\"description-wrapper\" style=\"position: relative;\">\n            <div class=\"description-content\" style=\"max-height: 350px; overflow: hidden; position: relative; transition: max-height 0.3s ease;\">\n                <p>In this case our work consisted in rebranding the Nacho Vidal brand, committing to a dynamic logotype that adapts to the different formats, both in online and offline channels. The result is a very recognizable and memorable brand because of its nod to Nacho Vidal himself. However, one of the premises when it came to carrying out this project was separating his physical image from the image of the product, going for a unique identity focused on a clean and minimalistic aesthetic.<\/p>\n<p>In the same line as the created brand, we designed a simple and elegant packaging in which the brand and the colour are protagonists. In this design the importance of the finishes should be noticed, as in this case the proposal made to the client featured GF Smith quality paper and premium finishing touches such as iridescent stamping for the logotype. In order to help with the visualization of the designed packaging, we created different 3D scenes that would contextualize the product.<\/p>\n<p>With all of this, we achieved a unification of the product range that Nacho Vidal offers, creating a recognizable branding and helping to position it as one of the leading brands in the sector.<\/p>\n<p>&nbsp;<\/p>\n                <div class=\"fade-out\" style=\"position: absolute; bottom: 0; left: 0; right: 0; height: 100px; background: linear-gradient(to bottom, transparent, white); pointer-events: none;\"><\/div>\n            <\/div>\n            <button class=\"read-more-button\" style=\"margin-top: 10px; background: none; border: none; color: #000; cursor: pointer; display: flex; align-items: center; gap: 5px;\">\n                <span>Read more<\/span> <span class=\"icon\" style=\"display: inline-block;\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                        <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                        <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n\n        <script>\n            document.addEventListener('DOMContentLoaded', function() {\n                const button = document.querySelector('.read-more-button');\n                const content = document.querySelector('.description-content');\n                const fade = document.querySelector('.fade-out');\n                const label = button.querySelector('span');\n                const icon = button.querySelector('.icon');\n\n                const iconPlus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                    <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                    <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n                const iconMinus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"2\" viewBox=\"0 0 16 2\" fill=\"none\">\n                    <path d=\"M0 1L16 1\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n\n                let expanded = false;\n\n                button.addEventListener('click', function() {\n                    expanded = !expanded;\n                    content.style.maxHeight = expanded ? 'none' : '350px';\n                    fade.style.display = expanded ? 'none' : 'block';\n                    label.textContent = expanded ? 'Show less' : 'Read more';\n                    icon.innerHTML = expanded ? iconMinus : iconPlus;\n                });\n            });\n        <\/script>\n    <\/div>\n\n\n    <div class=\"wp-block-column services-list\" style=\"flex-basis:38%\">\n                    <div class=\"meta-project\">\n\n                <div class=\"tr\">\n                    <div class=\"td\">Customer<\/div>\n                    <div class=\"td\">Nacho Vidal<\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Categories<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\">Brand identity<\/a>, <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/packaging\">Packaging<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Sector<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/sectors\/other\">Other<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Year<\/div>\n                    <div class=\"td\">2018<\/div>\n                <\/div>\n\n            <\/div>\n                <div class=\"services-list-text\">\n            <h3>What did we do?<\/h3>\n            <div class=\"services-list-paragraph\"><p>\u00b7 Creative management<br \/>\n\u00b7 Brand identity<br \/>\n\u00b7 Illustration<br \/>\n\u00b7 Packaging<br \/>\n\u00b7 3D visualization<\/p>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1401\" height=\"1051\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/11\/01NachoVidal-presentweb.jpg\" alt=\"\" class=\"wp-image-13866\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1401\" height=\"1051\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/11\/02NachoVidal-presentweb.jpg\" alt=\"\" class=\"wp-image-13864\"\/><\/figure>\n\n\n\r\n<div id=\"two-columns-block_4e403f2e5a4d0ebd2cec5a1c5409f19a\" class=\"two-columns wp-block-columns margen-2   \" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/05\/03a-NachoVidal-Pixelarte-render-1.jpg\" alt=\"\">                <\/figure>\r\n        \r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/05\/03bNachoVidal-Pixelarte-3D-1.jpg\" alt=\"\">            <\/figure>\r\n        \r\n        \r\n            <\/div>\r\n\r\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1401\" height=\"1051\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/11\/04NachoVidal-presentweb.jpg\" alt=\"\" class=\"wp-image-13858\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1401\" height=\"1051\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/11\/05NachoVidal-presentweb.jpg\" alt=\"\" class=\"wp-image-13856\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1401\" height=\"753\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/11\/06NachoVidal-presentweb-1.jpg\" alt=\"\" class=\"wp-image-13872\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1401\" height=\"935\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/11\/09NachoVidal-presentweb.jpg\" alt=\"\" class=\"wp-image-13846\"\/><\/figure>\n\n\n\r\n<div id=\"two-columns-block_c97aff551219e482affe52b749383e7e\" class=\"two-columns wp-block-columns margen-2   \" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/05\/10a-NachoVidal-Pixelarte-embalaje-1.jpg\" alt=\"\">                <\/figure>\r\n        \r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/05\/10b-NachoVidal-Pixelarte-embalaje-1.jpg\" alt=\"\">            <\/figure>\r\n        \r\n        \r\n            <\/div>\r\n\r\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1401\" height=\"949\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/11\/07NachoVidal-presentweb.jpg\" alt=\"\" class=\"wp-image-13852\"\/><\/figure>\n\n\n\r\n<div id=\"two-columns-block_84d47a0f83235f5a5820e65d410f8824\" class=\"two-columns wp-block-columns margen-2   \" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/05\/08b-NachoVidal-Pixelarte-idenitdad-1.jpg\" alt=\"\">                <\/figure>\r\n        \r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/05\/08a-NachoVidal-Pixelarte-render-1.jpg\" alt=\"\">            <\/figure>\r\n        \r\n        \r\n            <\/div>\r\n\r\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"848\" height=\"305\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2021\/11\/00NachoVidal-presentweb-cierre-1.png\" alt=\"\" class=\"wp-image-13878\"\/><\/figure>\n","protected":false},"featured_media":0,"template":"","categories":[15,552,17,3],"tags":[274,275,459,107,361,464,111,105],"class_list":["post-14479","proyectos-diseno","type-proyectos-diseno","status-publish","hentry","category-brand-identity","category-other","category-packaging","category-design-projects","tag-diseno-de-logo-en","tag-diseno-de-logotipo-en","tag-diseno-de-packaging-en","tag-diseno-grafico-en","tag-logo-en","tag-logo-en-2","tag-logotipo-en","tag-packaging-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nacho Vidal | Pixelarte \u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, 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