{"id":17284,"date":"2023-03-15T09:19:15","date_gmt":"2023-03-15T08:19:15","guid":{"rendered":"https:\/\/dev.pixelarte.com\/design-projects\/feten\/"},"modified":"2023-04-25T10:17:41","modified_gmt":"2023-04-25T08:17:41","slug":"feten","status":"publish","type":"proyectos-diseno","link":"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\/feten","title":{"rendered":"Fet\u00e9n"},"content":{"rendered":"\r\n<div id=\"two-columns-block_266c23f0dd9d8f589a7d2cef391f4814\" class=\"two-columns wp-block-columns margen-2 distribucion-0 align-middle block-visibility-hide-small-screen\" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/2023-03-15-Feten-Pixelarte-web-1-e1720767762799.jpg\" alt=\"Pixelarte - Estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o identidad corporativa y redes sociales para Fet\u00e9n\">                <\/figure>\r\n        \r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/2023-03-15-Feten-Pixelarte-web-2.jpg\" alt=\"Pixelarte - Estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o identidad corporativa y redes sociales para Fet\u00e9n\">            <\/figure>\r\n        \r\n        \r\n            <\/div>\r\n\r\n<\/div>\n\n\r\n    <figure class=\"wp-block-image image-video margen-0 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/01_pixelarte-diseno-grafico-valencia-Feten-claim-formas-geometricas-mobile.png\" alt=\"Pixelarte - Estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o identidad corporativa y redes sociales para Fet\u00e9n\">    <\/figure>\r\n\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video margen-1\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/Feten-Logo.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\n\n\n<div id=\"what-we-did-block_f31aac90b13923c36ac0963cf4157db0\" class=\"what-we-did wp-block-columns\">\n    <div class=\"wp-block-column description\" style=\"flex-basis:62%\">\n        <div class=\"description-wrapper\" style=\"position: relative;\">\n            <div class=\"description-content\" style=\"max-height: 350px; overflow: hidden; position: relative; transition: max-height 0.3s ease;\">\n                <p>When we started the project, we knew it wasn&#8217;t an easy challenge: creating a new pizza brand for the consumer goods sector, i.e. chains of stores and supermarkets at a national level, and differentiating it from the rest in a highly saturated market such as the pizza industry.<\/p>\n<p>One thing was clear to all of us, both the client and the design studio: <strong>it had to be a different, fresh brand that stood apart from the visual codes used in the sector.<\/strong> The industry maintains a very classic aesthetic with little differentiation between brands. If you want to make a name for yourself in a sector with such established brands, you need to do something different, both in terms of product and branding. In the various meetings and contacts with the client, one thing they conveyed was that the ingredients they used to make their pizzas were of high quality, and it was important to communicate this from any touchpoint of the brand: <strong>naming, visual system, and especially packaging<\/strong>. And what better name than the one chosen: FET\u00c9N.<\/p>\n<p>A name that honors the taste of their pizzas and the moments it transports you to, whether with family or friends, enjoying while watching a game, snuggled up on a Sunday on the couch, or any of those days when we don&#8217;t feel like cooking and <strong>want to treat ourselves with a good pizza. That&#8217;s FET\u00c9N!<\/strong><\/p>\n<p>Once the name was chosen, it was important to give the brand a storytelling and create a claim that lived up to it: &#8220;Moments that taste good.&#8221;<\/p>\n                <div class=\"fade-out\" style=\"position: absolute; bottom: 0; left: 0; right: 0; height: 100px; background: linear-gradient(to bottom, transparent, white); pointer-events: none;\"><\/div>\n            <\/div>\n            <button class=\"read-more-button\" style=\"margin-top: 10px; background: none; border: none; color: #000; cursor: pointer; display: flex; align-items: center; gap: 5px;\">\n                <span>Read more<\/span> <span class=\"icon\" style=\"display: inline-block;\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                        <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                        <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n\n        <script>\n            document.addEventListener('DOMContentLoaded', function() {\n                const button = document.querySelector('.read-more-button');\n                const content = document.querySelector('.description-content');\n                const fade = document.querySelector('.fade-out');\n                const label = button.querySelector('span');\n                const icon = button.querySelector('.icon');\n\n                const iconPlus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                    <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                    <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n                const iconMinus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"2\" viewBox=\"0 0 16 2\" fill=\"none\">\n                    <path d=\"M0 1L16 1\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n\n                let expanded = false;\n\n                button.addEventListener('click', function() {\n                    expanded = !expanded;\n                    content.style.maxHeight = expanded ? 'none' : '350px';\n                    fade.style.display = expanded ? 'none' : 'block';\n                    label.textContent = expanded ? 'Show less' : 'Read more';\n                    icon.innerHTML = expanded ? iconMinus : iconPlus;\n                });\n            });\n        <\/script>\n    <\/div>\n\n\n    <div class=\"wp-block-column services-list\" style=\"flex-basis:38%\">\n                    <div class=\"meta-project\">\n\n                <div class=\"tr\">\n                    <div class=\"td\">Customer<\/div>\n                    <div class=\"td\">Fet\u00e9n<\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Categories<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\">Brand identity<\/a>, <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/communication\">Communication<\/a>, <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/packaging\">Packaging<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Sector<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/sectors\/food\">Food<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Year<\/div>\n                    <div class=\"td\">2022<\/div>\n                <\/div>\n\n            <\/div>\n                <div class=\"services-list-text\">\n            <h3>What did we do?<\/h3>\n            <div class=\"services-list-paragraph\"><p>\u00b7 Creative direction<br \/>\n\u00b7 Naming &amp; claims<br \/>\n\u00b7 Corporate Identity<br \/>\n\u00b7 Coordinated graphics<br \/>\n\u00b7 Packaging<br \/>\n\u00b7 Social Media graphics<\/p>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-0 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/2323-03-15-Feten-Pixelarte-web-video-packaging.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/04_pixelarte-diseno-grafico-valencia-Feten-packaging.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\n<div style=\"height:130px\" aria-hidden=\"true\" class=\"wp-block-spacer block-visibility-hide-small-screen\"><\/div>\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-0 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/05_pixelarte-diseno-grafico-valencia-Feten-branding-en-general.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-0 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/2023-02-08-Feten-animation-box-1.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center has-background has-small-font-size\" style=\"background-color:#f8f8f5;flex-basis:100%\">\n<div class=\"wp-block-group alignwide has-background\" style=\"background-color:#f8f8f5\"><div class=\"wp-block-group__inner-container\">\r\n<div id=\"featured-text-block_b83abcc07472814069be1dd2a85db084\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>To create the identity, we opted for a logo as powerful as the concept it conveys: a bold all-caps typography that would not go unnoticed on any supermarket shelf. In addition to the logo, we created a complete visual system that would work both offline (packaging, signage, product catalog, etc.) and online (website, social media, animations, etc.). When we create a visual system for a brand, we ensure that it maintains consistency across all media and formats, for which we create typographic styles and a color palette that can be applied to different channels and media.<\/p>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large block-visibility-hide-small-screen\"><img decoding=\"async\" width=\"1024\" height=\"618\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/2023-03-15-Feten-Pixelarte-web-manual-1024x618.jpg\" alt=\"\" class=\"wp-image-16269\"\/><\/figure>\n<\/div>\n\n\r\n    <figure class=\"wp-block-image image-video margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/06_pixelarte-diseno-grafico-valencia-Feten-graphic-manual-movil-2-scaled.jpg\" alt=\"Pixelarte - Estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o manual corporativo para Fet\u00e9n\">    <\/figure>\r\n\r\n\n\n\n<div style=\"height:114px\" aria-hidden=\"true\" class=\"wp-block-spacer block-visibility-hide-small-screen\"><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignwide margen-2 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/pixelarte-diseno-grafico-valencia-Feten-claim-etiquetas.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-0 block-visibility-hide-small-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/2023-03-15-Feten-pIXELARTE-WEB-CLAIMS-scaled.gif\" alt=\"Pixelarte - Estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o identidad corporativa para Fet\u00e9n\">    <\/figure>\r\n\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/pixelarte-diseno-grafico-valencia-Feten-claims-movil.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/pixelarte-diseno-grafico-valencia-Feten-claim-etiquetas-movil.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\r\n<div id=\"featured-text-block_00ab19f1f9be174fe44999606f426331\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>For the packaging, we opted for a front label that allowed the product to be perfectly visible through the transparent packaging, thus highlighting its ingredients. These labels, like many of the elements created, were based on typographic compositions and geometric elements that represented the different ingredients of each pizza. This system allows the product line to expand in a simple and recognizable way for the consumer.<\/p>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large block-visibility-hide-small-screen\"><img decoding=\"async\" width=\"1024\" height=\"487\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/2023-03-15-Ften-Pixelarte-web-catalogue-1024x487.jpg\" alt=\"\" class=\"wp-image-16301\"\/><\/figure>\n<\/div>\n\n\r\n\r\n    <figure class=\"wp-block-video image-video margen-0 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/pixelarte-diseno-grafico-valencia-Feten-catalogo-movil.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-0 block-visibility-hide-small-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/pixelarte_estudio_de_diseno_proyectos_feten_catalogue_2-4.jpg\" alt=\"Pixelarte - Estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o identidad corporativa para Fet\u00e9n\">    <\/figure>\r\n\r\n\n\n\r\n<div id=\"featured-text-block_20461d684a7e88f89d9963c3d348b24c\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>The overall result is a simple identity with a great personality, making it very recognizable and easily memorable for consumers.<\/p>\n<\/div>\n\n\r\n\r\n    <figure class=\"wp-block-video image-video margen-0 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/pixelarte-diseno-grafico-valencia-Feten-RRSS.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-0 block-visibility-hide-small-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/2023-02-15-Feten-animation-story.gif\" alt=\"Pixelarte - Dise\u00f1o gr\u00e1fico - Feten - Dise\u00f1o identidad corporativa y packaging - RRSS\">    <\/figure>\r\n\r\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-0 block-visibility-hide-small-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/2023-03-15-Feten-Pixelarte-web-mockup.png\" alt=\"Pixelarte - Estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o identidad corporativa para Fet\u00e9n\">    <\/figure>\r\n\r\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-0 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/pixelarte-diseno-grafico-valencia-Feten-claim-etiquetas-movil-1.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-0 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/2323-03-15-Feten-Pixelarte-web-video-stopmotion_mobile.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized block-visibility-hide-small-screen\"><img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/2023-03-15-Feten-Pixelarte-web-logo-1.png\" alt=\"\" class=\"wp-image-16339\" width=\"254\" height=\"126\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized block-visibility-hide-large-screen block-visibility-hide-medium-screen\"><img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2023\/03\/2023-03-15-Feten-Pixelarte-web-logo-1.png\" alt=\"\" class=\"wp-image-16339\" width=\"155\" height=\"77\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"featured_media":0,"template":"","categories":[15,132,544,17],"tags":[],"class_list":["post-17284","proyectos-diseno","type-proyectos-diseno","status-publish","hentry","category-brand-identity","category-communication","category-food","category-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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