{"id":17319,"date":"2022-11-15T15:18:27","date_gmt":"2022-11-15T14:18:27","guid":{"rendered":"https:\/\/dev.pixelarte.com\/design-projects\/maskokotas"},"modified":"2024-09-10T09:47:06","modified_gmt":"2024-09-10T07:47:06","slug":"maskokotas","status":"publish","type":"proyectos-diseno","link":"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\/maskokotas","title":{"rendered":"Maskokotas"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2018\/12\/05-pixelarte-estudio_diseno-motion-graphics-rediseno-logotipo-maskokotas.mp4\" playsinline><\/video><\/figure>\n\n\n\n\n\n<div id=\"what-we-did-block_802667d7c0d75834ba46d7903f39f283\" class=\"what-we-did wp-block-columns\">\n    <div class=\"wp-block-column description\" style=\"flex-basis:62%\">\n        <div class=\"description-wrapper\" style=\"position: relative;\">\n            <div class=\"description-content\" style=\"max-height: 350px; overflow: hidden; position: relative; transition: max-height 0.3s ease;\">\n                <p><a href=\"https:\/\/maskokotas.com\/\"><strong>Maskokotas<\/strong><\/a> is a Valencian-based company specialized in pet food and accessories. Their objective, throughout their 20 years of experience, has always been committed to improving animal welfare by offering high-quality products. However, in order to begin their national expansion plan in 2017, the client needed to <strong>professionalize their brand image<\/strong> to reach more people with their branding strategy. Therefore, this experienced company contacted us to <strong>update their<\/strong> <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\"><strong>corporate identity<\/strong><\/a>.<\/p>\n<p>Primarily, what Maskokotas needed was a <strong>logo redesign<\/strong>, as their previous logo was difficult to read and didn&#8217;t work well on different advertising formats. However, the client wanted their logo to remain easily recognizable to avoid losing the <strong>brand recognition<\/strong> they had already achieved locally. With these instructions, Pixelarte proposed a <strong>restyling of the logo using manual lettering<\/strong>, retaining the original essence and correcting the initial flaws.<\/p>\n<p>Additionally, we also <strong>redesigned their isotipo<\/strong>, which resembled a wagging dog&#8217;s tail and was applicable to any physical or digital support. This helped the brand to be easily remembered in each element without using the complete logo.<\/p>\n<p>Once we had finalized the<strong> logo design<\/strong>, the client also requested that we apply this new image to their corporate stationery, such as business cards and commercial bags.<\/p>\n<p>Our goal was to create a truly fresh project for Maskokotas, so we also developed a <strong>proposal for applied graphics<\/strong>, including uniformity in the workplace and <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/packaging\">product packaging<\/a>, as well as <strong>outdoor advertising<\/strong> posters.<\/p>\n<p>Subsequently, in 2021, the client contacted us again for their brand internationalization plan and the change to <a href=\"https:\/\/www.miscota.es\/\">Miscota<\/a>, the current chain of stores that, in addition to their numerous physical stores, has an e-commerce presence in more than 90 countries.<\/p>\n<p>You can judge the result for yourself!<\/p>\n                <div class=\"fade-out\" style=\"position: absolute; bottom: 0; left: 0; right: 0; height: 100px; background: linear-gradient(to bottom, transparent, white); pointer-events: none;\"><\/div>\n            <\/div>\n            <button class=\"read-more-button\" style=\"margin-top: 10px; background: none; border: none; color: #000; cursor: pointer; display: flex; align-items: center; gap: 5px;\">\n                <span>Read more<\/span> <span class=\"icon\" style=\"display: inline-block;\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                        <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                        <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n\n        <script>\n            document.addEventListener('DOMContentLoaded', function() {\n                const button = document.querySelector('.read-more-button');\n                const content = document.querySelector('.description-content');\n                const fade = document.querySelector('.fade-out');\n                const label = button.querySelector('span');\n                const icon = button.querySelector('.icon');\n\n                const iconPlus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                    <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                    <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n                const iconMinus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"2\" viewBox=\"0 0 16 2\" fill=\"none\">\n                    <path d=\"M0 1L16 1\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n\n                let expanded = false;\n\n                button.addEventListener('click', function() {\n                    expanded = !expanded;\n                    content.style.maxHeight = expanded ? 'none' : '350px';\n                    fade.style.display = expanded ? 'none' : 'block';\n                    label.textContent = expanded ? 'Show less' : 'Read more';\n                    icon.innerHTML = expanded ? iconMinus : iconPlus;\n                });\n            });\n        <\/script>\n    <\/div>\n\n\n    <div class=\"wp-block-column services-list\" style=\"flex-basis:38%\">\n                    <div class=\"meta-project\">\n\n                <div class=\"tr\">\n                    <div class=\"td\">Customer<\/div>\n                    <div class=\"td\">Maskokotas | Valencia (Espa\u00f1a)<\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Categories<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\">Brand identity<\/a>, <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/packaging\">Packaging<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Sector<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/sectors\/pets\">Pets<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Year<\/div>\n                    <div class=\"td\">2017 y 2021<\/div>\n                <\/div>\n\n            <\/div>\n                <div class=\"services-list-text\">\n            <h3>What did we do?<\/h3>\n            <div class=\"services-list-paragraph\"><p>\u00b7 Brand Redesign<br \/>\n\u00b7 Creative Direction<br \/>\n\u00b7 Lettering Design<br \/>\n\u00b7 Corporative. Identity<br \/>\n\u00b7 Coordinated graphic<br \/>\n\u00b7 Signage<\/p>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1399\" height=\"698\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2019\/01\/16-pixelarte-estudio_de_diseno-rediseno_logo_corporativo-tienda-maskokotas-03.jpg\" alt=\"\" class=\"wp-image-10063\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"846\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2019\/01\/18-pixelarte-disenador_grafico-rediseno-vectores-logo_nuevo-tienda-maskokotas-1.jpg\" alt=\"\" class=\"wp-image-10061\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1921\" height=\"1913\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/00-pixelarte-evolucion-logo-mascota-05-05.jpg\" alt=\"\" class=\"wp-image-15973\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2018\/12\/01-pixelarte-logotipo-e-isotipo-mascota.jpg\" alt=\"\" class=\"wp-image-15942\"\/><\/figure>\n\n\n\r\n<div id=\"featured-text-block_6494b81f0caad625d27911575599a79d\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>&#8220;The redesign of Maskokotas logo had to address the initial legibility issues and contribute to professionalizing the brand.&#8221;<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1052\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2019\/01\/05-pixelarte-estudio_de_diseno-packaging-comida-mascotas-maskokotas-2.jpg\" alt=\"\" class=\"wp-image-9691\"\/><\/figure>\n\n\n\r\n<div id=\"two-columns-block_1f8eae38a5a80eb7ba85f777c36f4fc5\" class=\"two-columns ticss-c17fcbfc wp-block-columns margen-1 distribucion-0 align-top \" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2019\/01\/07-pixelarte-estudio_diseno-grafica-corporativa-maskokotas-2.jpg\" alt=\"Dise\u00f1o de gr\u00e1fica corporativa para la tienda Maskokotas\">                <\/figure>\r\n        \r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2018\/12\/02-pixelarte-imagen-mascota.jpg\" alt=\"\">            <\/figure>\r\n        \r\n        \r\n            <\/div>\r\n\r\n<\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1792\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2018\/12\/03-pixelarte-miscota-cartel-1-1.jpg\" alt=\"\" class=\"wp-image-15954\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full ticss-69188593\"><img decoding=\"async\" width=\"1400\" height=\"983\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2018\/12\/04-pixelarte-miscota-cartel-2.jpg\" alt=\"\" class=\"wp-image-15957\"\/><\/figure>\n\n\n\r\n<div id=\"featured-text-block_cb040142c0d5c59452ebc00e5c0a5542\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>&#8220;We realized that by using part of the original logo, which resembles a dog&#8217;s tail, the brand could be recognized in each of the corporate elements.&#8221;<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1400\" height=\"935\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/05-pixelarte-miscota-papeleria-.jpg\" alt=\"\" class=\"wp-image-15959\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/06-pixelarte-miscota-tarjetas-.jpg\" alt=\"\" class=\"wp-image-15966\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"256\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2019\/01\/19-pixelarte-diseno-isotipo-tienda-animales-maskokotas.png\" alt=\"\" class=\"wp-image-9703\"\/><\/figure>\n","protected":false},"featured_media":0,"template":"","categories":[15,17,550],"tags":[121,275,103,101,277,287,122,111,123,105,511,106,571],"class_list":["post-17319","proyectos-diseno","type-proyectos-diseno","status-publish","hentry","category-brand-identity","category-packaging","category-pets","tag-carteleria-en","tag-diseno-de-logotipo-en","tag-grafica-aplicada-en","tag-identidad-corporativa-en","tag-imagen-corporativa-en","tag-isotipo-en","tag-lettering-en","tag-logotipo-en","tag-maskokotas-en","tag-packaging-en","tag-publicidad-exterior-en","tag-restyling-en","tag-tarjetas-de-visita-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dise\u00f1o de logotipo para Maskokotas | Pixelarte \u00ae<\/title>\n<meta name=\"description\" content=\"Redise\u00f1o de imagen corporativa y propuesta de gr\u00e1fica aplicada y packaging para empresa 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