{"id":17391,"date":"2020-12-01T09:35:16","date_gmt":"2020-12-01T08:35:16","guid":{"rendered":"https:\/\/dev.pixelarte.com\/design-projects\/omoi"},"modified":"2024-09-16T09:47:17","modified_gmt":"2024-09-16T07:47:17","slug":"omoi","status":"publish","type":"proyectos-diseno","link":"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\/omoi","title":{"rendered":"Omoi"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/01_pixelarte-estudio-de-diseno-valencia-identidad-visual-para-consultora-farmaceutica-omoi.mp4\" playsinline><\/video><\/figure>\n\n\n\n\n\n<div id=\"what-we-did-block_a399a0b7d29bcdb43676bba3b01ea518\" class=\"what-we-did wp-block-columns\">\n    <div class=\"wp-block-column description\" style=\"flex-basis:62%\">\n        <div class=\"description-wrapper\" style=\"position: relative;\">\n            <div class=\"description-content\" style=\"max-height: 350px; overflow: hidden; position: relative; transition: max-height 0.3s ease;\">\n                <p><a href=\"https:\/\/www.omoi.es\/\"><strong>Omoi Pharmacy<\/strong><\/a> Coach is a pharmaceutical consultancy that was created with the aim of providing training to pharmacies so that they can acquire the necessary guidelines to provide their customers with the most satisfactory service possible. This advisory project, led by two women, was based on a philosophy of life focused on consideration for others, care, specialization, and excellence.<\/p>\n<p>In 2018, they contacted Pixelarte to create a <strong>corporate identity<\/strong> for their new project. Their brand did not yet have a name, so we started there. In Sanskrit, the philosophy of working as a team and creating harmony to achieve more effective communication is called &#8216;omoi&#8217;. We found this term to be impactful, concise, and not registered to any other company, so we decided to choose it as the <strong>brand name<\/strong>. Additionally, our clients asked us to work on the<strong> overall branding of their project<\/strong>.<\/p>\n<p>With the name Omoi in mind, we developed a<strong> global corporate identity design<\/strong>: from the logo design &#8211; both typographic and illustrated with an isotipo &#8211; to applied graphics, corporate stationery, merchandise, a pictogram system, and a <strong>responsive website design.<\/strong> We also proposed brand communication guidelines that were in line with their company values.<\/p>\n<p>We decided to reflect the Sanskrit philosophy in every detail, especially in the<strong> isotipo design<\/strong>, where we represented two outstretched hands as a sign of support and willingness to help and accompany on the journey &#8211; a philosophy that the project embraced regarding pharmacies. Additionally, for the printing of all materials, we chose natural textures and a color palette that played with gray, pastel pink, and dark blue for the entire corporate image.<\/p>\n<p>The final result was a <strong>youthful and fresh corporate image<\/strong> that perfectly combines all the conceptual values of the brand.<\/p>\n                <div class=\"fade-out\" style=\"position: absolute; bottom: 0; left: 0; right: 0; height: 100px; background: linear-gradient(to bottom, transparent, white); pointer-events: none;\"><\/div>\n            <\/div>\n            <button class=\"read-more-button\" style=\"margin-top: 10px; background: none; border: none; color: #000; cursor: pointer; display: flex; align-items: center; gap: 5px;\">\n                <span>Read more<\/span> <span class=\"icon\" style=\"display: inline-block;\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                        <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                        <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n\n        <script>\n            document.addEventListener('DOMContentLoaded', function() {\n                const button = document.querySelector('.read-more-button');\n                const content = document.querySelector('.description-content');\n                const fade = document.querySelector('.fade-out');\n                const label = button.querySelector('span');\n                const icon = button.querySelector('.icon');\n\n                const iconPlus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                    <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                    <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n                const iconMinus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"2\" viewBox=\"0 0 16 2\" fill=\"none\">\n                    <path d=\"M0 1L16 1\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n\n                let expanded = false;\n\n                button.addEventListener('click', function() {\n                    expanded = !expanded;\n                    content.style.maxHeight = expanded ? 'none' : '350px';\n                    fade.style.display = expanded ? 'none' : 'block';\n                    label.textContent = expanded ? 'Show less' : 'Read more';\n                    icon.innerHTML = expanded ? iconMinus : iconPlus;\n                });\n            });\n        <\/script>\n    <\/div>\n\n\n    <div class=\"wp-block-column services-list\" style=\"flex-basis:38%\">\n                    <div class=\"meta-project\">\n\n                <div class=\"tr\">\n                    <div class=\"td\">Customer<\/div>\n                    <div class=\"td\">Omoi Pharmacy Coach | Valencia (Espa\u00f1a)<\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Categories<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\">Brand identity<\/a>, <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/illustration\">Illustration<\/a>, <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/web\">Web<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Sector<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/sectors\/health\">Health<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Year<\/div>\n                    <div class=\"td\">2018<\/div>\n                <\/div>\n\n            <\/div>\n                <div class=\"services-list-text\">\n            <h3>What did we do?<\/h3>\n            <div class=\"services-list-paragraph\"><p>\u00b7 Creative direction<br \/>\n\u00b7 Naming &amp; claims<br \/>\n\u00b7 Corporative identity.<br \/>\n\u00b7 Coordinated graphics.<br \/>\n\u00b7 Web design<br \/>\n\u00b7 Web programming<\/p>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/1-logo-1.png\" alt=\"\" class=\"wp-image-11250\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"1339\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/02_pixelarte-estudio-de-diseno-valencia-identidad-de-marca-consultora-farmaceutica-omoi-pharmacy.jpg\" alt=\"\" class=\"wp-image-12156\"\/><\/figure>\n\n\n\r\n<div id=\"featured-text-block_274228b62aad0c7e8326556eed6bdc9d\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>Omoi is based on the union of the two people who created this company. They are two women who, after several jobs together, decided to start their own project. From this union comes the concept of &#8216;omoi&#8217;, as the union of two people with the same goal.<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"663\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/03_pixelarte-estudio-de-diseno-valencia-diseno-de-logo-consultora-farmaceutica-omoi-pharmacy-coach.gif\" alt=\"\" class=\"wp-image-12158\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2518\" height=\"1782\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/04_pixelarte-estudio-de-diseno-grafico-en-valencia-diseno-logotipo-consultora-farmaceutica-omoi.gif\" alt=\"\" class=\"wp-image-12160\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"841\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/05_pixelarte-estudio-de-diseno-grafico-valencia-branding-consultora-farmaceutica-omoi-pharmacy-coach.jpg\" alt=\"\" class=\"wp-image-12162\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2500\" height=\"1883\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/06_pixelarte-estudio-de-diseno-valencia-identidad-de-marca-para-consultora-farmaceutica-omoi-pharmacy-coach.jpg\" alt=\"\" class=\"wp-image-12164\"\/><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1600\" height=\"1304\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/07_pixelarte-estudio-de-diseno-valencia-papeleria-corporativa-consultora-farmaceutica-omoi-pharmacy-coach.jpg\" alt=\"\" class=\"wp-image-12166\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1600\" height=\"1117\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/08_pixelarte-estudio-de-diseno-valencia-diseno-de-flyers-consultora-farmaceutica-omoi-pharmacy-coach.jpg\" alt=\"\" class=\"wp-image-12168\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1600\" height=\"995\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/09_pixelarte-estudio-de-diseno-valencia-diseno-tarjetas-de-visita-consultora-farmaceutica-omoi-pharmacy-coach.jpg\" alt=\"\" class=\"wp-image-12170\"\/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/10_pixelarte-estudio-de-diseno-grafico-valencia-identidad-coporativa-para-farmacias.jpg\" alt=\"\" class=\"wp-image-12172\"\/><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1400\" height=\"1048\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/11_pixelarte-estudio-de-diseno-valencia-marketing-digital-para-consultora-farmaceutica-omoi-pharmacy-coach.jpg\" alt=\"\" class=\"wp-image-12174\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2500\" height=\"1872\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/03\/12_pixelarte-estudio-de-diseno-valencia-identidad-corporativa-iconografia-consultora-farmaceutica-omoi-pharmacy-coach.jpg\" alt=\"\" class=\"wp-image-12176\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2020\/12\/1-logo.png\" alt=\"logo final peque\u00f1o omoi pixelarte estudio diseno\" class=\"wp-image-16826\" width=\"250\" height=\"107\"\/><\/figure>\n<\/div>","protected":false},"featured_media":0,"template":"","categories":[15,556,16,18],"tags":[92,285,275,107,100,286,101,93,277,287,111,117,104],"class_list":["post-17391","proyectos-diseno","type-proyectos-diseno","status-publish","hentry","category-brand-identity","category-health","category-illustration","category-web","tag-comunicacion-en","tag-consultoria-en","tag-diseno-de-logotipo-en","tag-diseno-grafico-en","tag-diseno-web-en","tag-diseno-web-responsive-en","tag-identidad-corporativa-en","tag-ilustracion-en","tag-imagen-corporativa-en","tag-isotipo-en","tag-logotipo-en","tag-naming-en","tag-papeleria-corporativa-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Identidad corporativa para Omoi | Pixelarte \u00ae<\/title>\n<meta name=\"description\" content=\"Dise\u00f1o de naming, imagen corporativa y comunicaci\u00f3n para Omoi Pharmacy Coach, 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