{"id":17399,"date":"2022-06-09T16:29:52","date_gmt":"2022-06-09T14:29:52","guid":{"rendered":"https:\/\/dev.pixelarte.com\/design-projects\/burbur-pro"},"modified":"2023-04-19T11:42:26","modified_gmt":"2023-04-19T09:42:26","slug":"burbur-pro","status":"publish","type":"proyectos-diseno","link":"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\/burbur-pro","title":{"rendered":"Burbur PRO"},"content":{"rendered":"\n\n\n<div id=\"what-we-did-block_432b5dbb578919d4c9b95da4899d49ad\" class=\"what-we-did wp-block-columns\">\n    <div class=\"wp-block-column description\" style=\"flex-basis:62%\">\n        <div class=\"description-wrapper\" style=\"position: relative;\">\n            <div class=\"description-content\" style=\"max-height: 350px; overflow: hidden; position: relative; transition: max-height 0.3s ease;\">\n                <p><span style=\"font-weight: 400;\">Burbur PRO stems from the need of creating a line for professionals within the Burbur Pet Care brand, which we already had the pleasure of creating for the client. To this end, we redesigned their logo, adding a PRO stamp and giving this new line their own personality within the Burbur universe.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating this new graphic line the goal was to aim at a specific target, different from the main brand: groomers or pet grooming professionals. In order to be able to cater to the needs of such a specific sector as grooming, the range is made up of a variety of exclusive and technical products (shampoos, masks and conditioners) made with top quality ingredients. This is why creating a particular identity that would endorse their quality and function was something absolutely necessary.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike the brand Burbur that aims to be fresh and fun because it\u2019s targeting the final consumer, Burbur PRO seeks to convey a more scientific, serious and professional image without losing the essence of the brand\u2019s graphic universe. Also, due to the nature of its products, it was important for the created graphic line to adapt perfectly to the different sizes and formats in which the product could be presented. Thus, the coordinated graphics created for this new line are based on geometrical forms and on the use of striking colours for the product\u2019s segmentation but maintaining the brand\u2019s mauve tone as the main theme.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result is a current and professional identity that keeps growing and enriching the graphic universe of Burbur Pet Care.<\/span><\/p>\n                <div class=\"fade-out\" style=\"position: absolute; bottom: 0; left: 0; right: 0; height: 100px; background: linear-gradient(to bottom, transparent, white); pointer-events: none;\"><\/div>\n            <\/div>\n            <button class=\"read-more-button\" style=\"margin-top: 10px; background: none; border: none; color: #000; cursor: pointer; display: flex; align-items: center; gap: 5px;\">\n                <span>Read more<\/span> <span class=\"icon\" style=\"display: inline-block;\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                        <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                        <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n\n        <script>\n            document.addEventListener('DOMContentLoaded', function() {\n                const button = document.querySelector('.read-more-button');\n                const content = document.querySelector('.description-content');\n                const fade = document.querySelector('.fade-out');\n                const label = button.querySelector('span');\n                const icon = button.querySelector('.icon');\n\n                const iconPlus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                    <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                    <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n                const iconMinus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"2\" viewBox=\"0 0 16 2\" fill=\"none\">\n                    <path d=\"M0 1L16 1\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n\n                let expanded = false;\n\n                button.addEventListener('click', function() {\n                    expanded = !expanded;\n                    content.style.maxHeight = expanded ? 'none' : '350px';\n                    fade.style.display = expanded ? 'none' : 'block';\n                    label.textContent = expanded ? 'Show less' : 'Read more';\n                    icon.innerHTML = expanded ? iconMinus : iconPlus;\n                });\n            });\n        <\/script>\n    <\/div>\n\n\n    <div class=\"wp-block-column services-list\" style=\"flex-basis:38%\">\n                    <div class=\"meta-project\">\n\n                <div class=\"tr\">\n                    <div class=\"td\">Customer<\/div>\n                    <div class=\"td\">Burbur<\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Categories<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\">Brand identity<\/a>, <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/packaging\">Packaging<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Sector<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/sectors\/pets\">Pets<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Year<\/div>\n                    <div class=\"td\">2022<\/div>\n                <\/div>\n\n            <\/div>\n                <div class=\"services-list-text\">\n            <h3>What did we do?<\/h3>\n            <div class=\"services-list-paragraph\"><p><span style=\"font-weight: 400;\">\u00b7 Creative management<br \/>\n\u00b7 <\/span>Naming and claims<br \/>\n\u00b7 Brand identity\u00b7 Coordinated graphics<br \/>\n\u00b7 Packaging<span style=\"font-weight: 400;\"><br \/>\n\u00b7 3D visualization<\/span><\/p>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\r\n    <figure class=\"wp-block-image image-video margen-2\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/06\/Burbur-Pro-Pixelarte-1.2.jpg\" alt=\"Pixelarte estudio de 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src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/04\/05-pixelarte-disen\u0303o-grafico-valencia-burbur-pro-mupi-publicidad.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico- dise\u00f1o packaging para BurburPro\">    <\/figure>\r\n\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video margen-2\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/04\/06-pixelarte-disen\u0303o-grafico-valencia-burbur-pro-instagram-post.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n    <figure class=\"wp-block-image image-video margen-2 block-visibility-hide-small-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/04\/07-pixelarte-disen\u0303o-grafico-valencia-burbur-pro-mupi-cuidado-profesional-e1720769763378.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico- dise\u00f1o packaging para BurburPro\">    <\/figure>\r\n\r\n\n\n\r\n    <figure class=\"wp-block-image image-video margen-0 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/06\/Burbur-Pro-Pixelarte-7.2.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico- dise\u00f1o packaging champu para mascotas BurburPro\">    <\/figure>\r\n\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video margen-2 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/04\/08-pixelarte-disen\u0303o-grafico-valencia-burbur-pro-adaptaciones-packaging.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/06\/Burbur-Pro-Pixelarte-8.2.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n   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