{"id":17419,"date":"2022-11-14T10:29:44","date_gmt":"2022-11-14T09:29:44","guid":{"rendered":"https:\/\/dev.pixelarte.com\/design-projects\/dicar"},"modified":"2023-04-19T16:27:22","modified_gmt":"2023-04-19T14:27:22","slug":"dicar","status":"publish","type":"proyectos-diseno","link":"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\/dicar","title":{"rendered":"Dicar"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\r\n<div id=\"two-columns-block_5092cb65cb9a6e6b740badab8b7ef592\" class=\"two-columns wp-block-columns margen-1 distribucion-0 align-top \" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/1-1_pixelarte-diseno-grafico-valencia-Dicar-identidad-logo-crujientes-artesanos.jpg\" alt=\"Pixelarte dise\u00f1o gr\u00e1fico - Dicar - tipograf\u00eda corporativa \">                <\/figure>\r\n        \r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/1-2_pixelarte-diseno-grafico-valencia-Dicar-identidad-cono-lustracion-personaje.jpg\" alt=\"Pixelarte dise\u00f1o gr\u00e1fico - Dicar - dise\u00f1o identidad corporativa e ilustraci\u00f3n\">            <\/figure>\r\n        \r\n        \r\n            <\/div>\r\n\r\n<\/div>\n\n\r\n    <figure class=\"wp-block-image image-video margen-0\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/2-Dicar-foto-creativa-complemento-helado-1.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o de Identidad Corporativa para Dicar\">    <\/figure>\r\n\r\n\n\n\n\n\n<div id=\"what-we-did-block_f1a89e2775db528bad616f9f5f248edd\" class=\"what-we-did wp-block-columns\">\n    <div class=\"wp-block-column description\" style=\"flex-basis:62%\">\n        <div class=\"description-wrapper\" style=\"position: relative;\">\n            <div class=\"description-content\" style=\"max-height: 350px; overflow: hidden; position: relative; transition: max-height 0.3s ease;\">\n                <p class=\"p1\">Dicar is undoubtedly a leader in its sector. Most likely, we have all consumed their products since childhood, as they are responsible for the daily production of millions of wafers, cones, and cookies for sale in stores, supermarkets, and for the production of major ice cream brands.<\/p>\n<p class=\"p1\">When they contacted our studio, one of our first tasks was to analyze their brand, packaging, and determine whether consumers remembered it. We soon realized that, although it has been present for nearly 70 years, consumers did not easily recognize it. The problem? A confusing brand presence, a lack of clear strategic direction in terms of branding, and numerous graphic versions of their packaging for similar products.<\/p>\n<p class=\"p1\">After a thorough analysis and establishing a joint strategy with the company, we began the redesign of their entire corporate identity. We simplified their shapes and colors, focusing on making it recognizable and memorable. From the\u00a0logo and the created styles, we built a visual system and graphics that would connect with consumers through the most tangible element: their packaging.<\/p>\n<p class=\"p1\">We conducted several product photography sessions, which helped us illustrate the entire graphic universe of Dicar: their website, stands for trade shows, ads in industry magazines, animations, corporate presentations, product catalogs, and of course, the packaging.<\/p>\n                <div class=\"fade-out\" style=\"position: absolute; bottom: 0; left: 0; right: 0; height: 100px; background: linear-gradient(to bottom, transparent, white); pointer-events: none;\"><\/div>\n            <\/div>\n            <button class=\"read-more-button\" style=\"margin-top: 10px; background: none; border: none; color: #000; cursor: pointer; display: flex; align-items: center; gap: 5px;\">\n                <span>Read more<\/span> <span class=\"icon\" style=\"display: inline-block;\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                        <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                        <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n\n        <script>\n            document.addEventListener('DOMContentLoaded', function() {\n                const button = document.querySelector('.read-more-button');\n                const content = document.querySelector('.description-content');\n                const fade = document.querySelector('.fade-out');\n                const label = button.querySelector('span');\n                const icon = button.querySelector('.icon');\n\n                const iconPlus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                    <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                    <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n                const iconMinus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"2\" viewBox=\"0 0 16 2\" fill=\"none\">\n                    <path d=\"M0 1L16 1\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n\n                let expanded = false;\n\n                button.addEventListener('click', function() {\n                    expanded = !expanded;\n                    content.style.maxHeight = expanded ? 'none' : '350px';\n                    fade.style.display = expanded ? 'none' : 'block';\n                    label.textContent = expanded ? 'Show less' : 'Read more';\n                    icon.innerHTML = expanded ? iconMinus : iconPlus;\n                });\n            });\n        <\/script>\n    <\/div>\n\n\n    <div class=\"wp-block-column services-list\" style=\"flex-basis:38%\">\n                    <div class=\"meta-project\">\n\n                <div class=\"tr\">\n                    <div class=\"td\">Customer<\/div>\n                    <div class=\"td\">Dicar<\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Categories<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\">Brand identity<\/a>, <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/illustration\">Illustration<\/a>, <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/packaging\">Packaging<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Sector<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/sectors\/food\">Food<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Year<\/div>\n                    <div class=\"td\">2022<\/div>\n                <\/div>\n\n            <\/div>\n                <div class=\"services-list-text\">\n            <h3>What did we do?<\/h3>\n            <div class=\"services-list-paragraph\"><p class=\"p1\">\u00b7 Creative direction<br \/>\u00b7 Brand redesign<br \/>\u00b7 Corporate identity<br \/>\u00b7 Coordinated graphics<br \/>\u00b7 Illustration<br \/>\u00b7 Packaging<br \/>\u00b7 Claims y copy<br \/>\u00b7 Social media graphics<br \/>\u00b7 Photography art direction<\/p>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignwide margen-2 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/3_pixelarte-diseno-grafico-valencia-Dicar-packaging-artisan-1.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n\n\n\r\n    <figure class=\"wp-block-image image-video ticss-c812cd35 alignfull margen-0 block-visibility-hide-small-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/4-Dicar-packaging-biscuit-fot-icecream-artisan.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o de Identidad Corporativa para Dicar\">    <\/figure>\r\n\r\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-0 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/MOVIL-scaled.jpg\" alt=\"Pixelarte estudio de dise\u00f1o - fotograf\u00eda de producto para Dicar\">    <\/figure>\r\n\r\n\n\n\n<div class=\"wp-block-group alignwide has-background\" style=\"background-color:#e53331\"><div class=\"wp-block-group__inner-container\">\r\n<div id=\"featured-text-block_bc2dc066bf2b4f7d66cc35a9ee1d84b0\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p><span style=\"color: #ffffff;\">Regarding the packaging, it was crucial to create a pattern that would standardize the entire line of containers and be recognizable and memorable for consumers. We eliminated the noise and created a simple, functional package where the product, logo, and corporate colors were the main focus. In this way, in addition to highlighting the product, we would ensure that the customer remembered it during their future supermarket purchases.<\/span><\/p>\n<\/div>\n\n\r\n<div id=\"slider-block_c95ad53c15d8654741c6a7a804a59402\" class=\"slider aligncenter margen-0 block-visibility-hide-large-screen block-visibility-hide-medium-screen\" data-aos=\"fade\">\r\n\r\n            <div class=\"swiper\">\r\n            <ul class=\"swiper-wrapper\">\r\n                                    <li class=\"swiper-slide\">\r\n                        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/Dicar-packaging-biscuit-for-icecream-artisan-despues-819x1024.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o de packaging alimentario para Dicar\" \/>\r\n                    <\/li>\r\n                                    <li class=\"swiper-slide\">\r\n                        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/Dicar-packaging-biscuit-for-icecream-artisan-antes-819x1024.jpg\" alt=\"\" \/>\r\n                    <\/li>\r\n                                    <li class=\"swiper-slide\">\r\n                        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/Dicar-packaging-tubes-for-icecream-artisan-despues-819x1024.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o de packaging alimentario para Dicar\" \/>\r\n                    <\/li>\r\n                                    <li class=\"swiper-slide\">\r\n                        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/Dicar-packaging-tubes-for-icecream-artisan-antes-819x1024.jpg\" alt=\"\" \/>\r\n                    <\/li>\r\n                                    <li class=\"swiper-slide\">\r\n                        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/Dicar-packaging-cones-banados-for-icecream-artisan-despues-819x1024.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - fotograf\u00eda de producto para Dicar\" \/>\r\n                    <\/li>\r\n                                    <li class=\"swiper-slide\">\r\n                        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/Dicar-packaging-cones-banados-for-icecream-artisan-antes-819x1024.jpg\" alt=\"Packaging anterior de dicar\" \/>\r\n                    <\/li>\r\n                                    <li class=\"swiper-slide\">\r\n                        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/1-819x1024.jpg\" alt=\"\" \/>\r\n                    <\/li>\r\n                                    <li class=\"swiper-slide\">\r\n                        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/Dicar-packaging-cones-for-icecream-artisan-antes-819x1024.jpg\" alt=\"Pixelarte - disen\u0303o grafico - Dicar - marca -identidad grafico- packaging alimentario\" \/>\r\n                    <\/li>\r\n                            <\/ul>\r\n            <div class=\"swiper-pagination\"><\/div>\r\n        <\/div>\r\n    \r\n<\/div>\r\n\r\n\r\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\r\n<div id=\"slider-block_c4e6b6066310026605c40feb0a529860\" class=\"slider alignwide margen-0 block-visibility-hide-small-screen\" data-aos=\"fade\">\r\n\r\n            <div class=\"swiper\">\r\n            <ul class=\"swiper-wrapper\">\r\n                                    <li class=\"swiper-slide\">\r\n                        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/5-1_pixelarte-diseno-grafico-valencia-Dicar-packaging-crunchy-products-1024x570.jpg\" alt=\"Pixelarte estudio de dise\u00f1o - Dicar - dise\u00f1o identidad corporativa y packaging\" \/>\r\n                    <\/li>\r\n                                    <li class=\"swiper-slide\">\r\n                        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/5-2_pixelarte-diseno-grafico-valencia-Dicar-packaging-befora-after-1024x564.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o de packaging alimentario para Dicar\" \/>\r\n                    <\/li>\r\n                                    <li class=\"swiper-slide\">\r\n                        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/5-3_pixelarte-diseno-grafico-valencia-Dicar-packaging-befora-after-1024x564.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o de packaging alimentario para Dicar\" \/>\r\n                    <\/li>\r\n                                    <li class=\"swiper-slide\">\r\n                        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/5-4_pixelarte-diseno-grafico-valencia-Dicar-packaging-befora-after-1024x564.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o de packaging alimentario para Dicar\" \/>\r\n                    <\/li>\r\n                            <\/ul>\r\n            <div class=\"swiper-pagination\"><\/div>\r\n        <\/div>\r\n    \r\n<\/div>\r\n\r\n\r\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer block-visibility-hide-small-screen\"><\/div>\n<\/div><\/div>\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-0 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/timeline-2.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer block-visibility-hide-large-screen block-visibility-hide-medium-screen\"><\/div>\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video aligncenter margen-2 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/Dicar-timeline-fondo-crema.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n    <figure class=\"wp-block-image image-video aligncenter margen-2\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/7_pixelarte-diseno-grafico-valencia-Dicar-productos-fichas-web-conos-barquillos-tulipas-neulas.gif\" alt=\"Pixelarte estudio de dise\u00f1o - Dise\u00f1o de web corporativa para Dicar\">    <\/figure>\r\n\r\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\r\n    <figure class=\"wp-block-image image-video margen-2\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/8-4_pixelarte-diseno-grafico-valencia-Dicar-claim-origen-artesano.png\" alt=\"Pixelarte estudio de dise\u00f1o - Dicar - dise\u00f1o identidad corporativa y packaging\">    <\/figure>\r\n\r\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\r\n<div id=\"two-columns-block_8c4eb647b017285c55ae866d264ed7aa\" class=\"two-columns wp-block-columns margen-0 distribucion-0 align-middle \" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n        \r\n                    <figure class=\"wp-block-video\">\r\n                <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/8-1-Dicar-logotipo-identidad-grafica-marcas.mp4\" playsinline><\/video>            <\/figure>\r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/gif2.gif\" alt=\"Pixelarte estudio de dise\u00f1o - Dise\u00f1o de identidad corporativa para Dicar\">            <\/figure>\r\n        \r\n        \r\n            <\/div>\r\n\r\n<\/div><\/div>\n<\/div>\n\n\n\r\n    <figure class=\"wp-block-image image-video margen-2 block-visibility-hide-small-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/8-3_pixelarte-diseno-grafico-valencia-Dicar-Sr-Tomas-historia-origen-artesano.jpg\" alt=\"Pixelarte estudio de dise\u00f1o - Dise\u00f1o de packaging para Dicar\">    <\/figure>\r\n\r\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer block-visibility-hide-small-screen\"><\/div>\n\n\n\r\n    <figure class=\"wp-block-image image-video aligncenter margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/MOVIL3-scaled.jpg\" alt=\"Pixelarte estudio de dise\u00f1o - Dise\u00f1o de packaging para Dicar\">    <\/figure>\r\n\r\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-0 block-visibility-hide-small-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/07_pixelarte-disen\u0303o-grafico-valencia-Dicar-catalogo-de-producto.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o de Identidad Corporativa para Dicar\">    <\/figure>\r\n\r\n\n\n\r\n    <figure class=\"wp-block-image image-video margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/catalogue-scaled.jpg\" alt=\"Pixelarte estudio de dise\u00f1o - Dise\u00f1o cat\u00e1logo corporativo para Dicar\">    <\/figure>\r\n\r\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-0 block-visibility-hide-small-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/9-1_pixelarte-diseno-grafico-valencia-Dicar-marcas-identidad-grafico-valencia-barquillos-artesanos3-1.jpg\" alt=\"Pixelarte - disen\u0303o grafico - Dicar - marca -identidad grafico- packaging alimentario\">    <\/figure>\r\n\r\n\n\n\r\n    <figure class=\"wp-block-image image-video margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/MOVIL2-scaled.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o de packaging alimentario para Dicar\">    <\/figure>\r\n\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video aligncenter margen-2 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/10_pixelarte-diseno-grafico-valencia-Dicar-productos-helado-crujiente-barquillos-marca-identidad-personaje.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n<div id=\"featured-text-block_c92cfedd9c782f301f0c865c10d53571\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>We developed a comprehensive visual system for the brand, which we later applied to its main channels, both offline and online: their new website, styles for social networks, animations, trade show stands, product catalogs, advertisements, and outdoor advertising supports, primarily.<\/p>\n<\/div>\n\n\r\n\r\n    <figure class=\"wp-block-video image-video aligncenter margen-2 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/11_pixelarte-diseno-grafico-valencia-Dicar-navegacion-web-responsive-home.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer block-visibility-hide-small-screen\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-background\" style=\"background-color:#e53331\"><div class=\"wp-block-group__inner-container\">\r\n<div id=\"two-columns-block_8961e6320add64a4a8ec222212196024\" class=\"two-columns wp-block-columns margen-2 distribucion-0 align-top \" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/12-1_pixelarte-diseno-grafico-valencia-Dicar-fotografias-creativas-helado-postre-branding-conos-barquillos-tulipas-4-e1721028788674.jpg\" alt=\"Pixelarte estudio de dise\u00f1o - fotograf\u00eda de producto para Dicar\">                <\/figure>\r\n        \r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/12-2_pixelarte-diseno-grafico-valencia-Dicar-fotografias-creativas-helado-postre-branding-conos-barquillos-tulipas-3-e1721028825343.jpg\" alt=\"Pixelarte estudio de dise\u00f1o - Dicar - dise\u00f1o identidad corporativa y packaging\">            <\/figure>\r\n        \r\n        \r\n            <\/div>\r\n\r\n<\/div><\/div><\/div>\n\n\n\r\n<div id=\"featured-text-block_ee584d96c9557a3d9478dd83f219d71e\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>In summary, Dicar now projects the same image across all its channels and has become a memorable and more consumer-friendly brand.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-group alignwide has-background\" style=\"background-color:#fef9f3\"><div class=\"wp-block-group__inner-container\">\r\n\r\n    <figure class=\"wp-block-video image-video margen-0\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/13_pixelarte-diseno-grafico-valencia-Dicar-navegacion-web-responsive-menu.mp4\" playsinline><\/video>    <\/figure>\r\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\r\n<div id=\"two-columns-block_185a8bc49f4c37241d9b4853baa83c78\" class=\"two-columns wp-block-columns margen-2 distribucion-2 align-top block-visibility-hide-small-screen\" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n        \r\n                    <figure class=\"wp-block-video\">\r\n                <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/14-1_pixelarte-diseno-grafico-valencia-Dicar-navegacion-web-industrial-responsive.mp4\" playsinline><\/video>            <\/figure>\r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n        \r\n                    <figure class=\"wp-block-video\">\r\n                <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/14-2_pixelarte-diseno-grafico-valencia-Dicar-navegacion-web-industrial-mobile-1.mp4\" playsinline><\/video>            <\/figure>\r\n        \r\n            <\/div>\r\n\r\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\r\n    <figure class=\"wp-block-image image-video aligncenter margen-1\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/Frame-207.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o de identidad corporativa para Dicar\">    <\/figure>\r\n\r\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\r\n\r\n    <figure class=\"wp-block-video image-video aligncenter margen-1\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/2-1.mp4\" playsinline><\/video>    <\/figure>\r\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\r\n\r\n    <figure class=\"wp-block-video image-video aligncenter margen-1 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/1-1.mp4\" playsinline><\/video>    <\/figure>\r\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\r\n    <figure class=\"wp-block-image image-video aligncenter margen-1\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/Frame-209.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o de identidad corporativa para Dicar\">    <\/figure>\r\n\r\n<\/div>\n<\/div>\n\n\n\r\n    <figure class=\"wp-block-image image-video margen-2 block-visibility-hide-small-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/15_pixelarte-diseno-grafico-valencia-Dicar-marca-identidad-mascotism-personaje-ilustracion-1.png\" alt=\"Pixelarte estudio de dise\u00f1o - Dicar - dise\u00f1o identidad corporativa y packaging\">    <\/figure>\r\n\r\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-0\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/16_pixelarte-diseno-grafico-valencia-Dicar-publicidad-exterior-conos-helado.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o de Identidad Corporativa para Dicar\">    <\/figure>\r\n\r\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/story.gif\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o de web para Dicar\">    <\/figure>\r\n\r\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-0 block-visibility-hide-small-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/13_pixelarte-disen\u0303o-grafico-valencia-Dicar-mockups-phones-2-scaled.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o de web para Dicar\">    <\/figure>\r\n\r\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/logo-dicar-2-300x158.png\" alt=\"\" class=\"wp-image-16055\"\/><\/figure>\n","protected":false},"featured_media":16220,"template":"","categories":[15,544,16,549,17],"tags":[],"class_list":["post-17419","proyectos-diseno","type-proyectos-diseno","status-publish","has-post-thumbnail","hentry","category-brand-identity","category-food","category-illustration","category-industry","category-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dicar | Pixelarte \u00ae<\/title>\n<meta name=\"description\" content=\"Cuando Dicar, total referente y l\u00edder en su sector, lleg\u00f3 al estudio ten\u00eda una necesidad principal: generar un branding fuerte que fuera memorable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\/dicar\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dicar | Pixelarte \u00ae\" \/>\n<meta property=\"og:description\" content=\"Cuando Dicar, total referente y l\u00edder en su sector, lleg\u00f3 al estudio ten\u00eda una necesidad principal: generar un branding fuerte que fuera memorable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\/dicar\" \/>\n<meta property=\"og:site_name\" content=\"Pixelarte \u00ae\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/es-es.facebook.com\/wearepixelarte\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-19T14:27:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2022\/11\/0_pixelarte-diseno-grafico-valencia-Dicar-identidad-logo-crujientes-artesanos-miniatura.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1465\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pixelarte.es\\\/en\\\/design-projects\\\/brand-identity\\\/dicar\",\"url\":\"https:\\\/\\\/pixelarte.es\\\/en\\\/design-projects\\\/brand-identity\\\/dicar\",\"name\":\"Dicar | Pixelarte \u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pixelarte.es\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pixelarte.es\\\/en\\\/design-projects\\\/brand-identity\\\/dicar#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pixelarte.es\\\/en\\\/design-projects\\\/brand-identity\\\/dicar#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pixelarte.es\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/0_pixelarte-diseno-grafico-valencia-Dicar-identidad-logo-crujientes-artesanos-miniatura.jpg\",\"datePublished\":\"2022-11-14T09:29:44+00:00\",\"dateModified\":\"2023-04-19T14:27:22+00:00\",\"description\":\"Cuando Dicar, total referente y l\u00edder en su sector, lleg\u00f3 al estudio ten\u00eda una necesidad principal: generar un branding fuerte que fuera memorable.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pixelarte.es\\\/en\\\/design-projects\\\/brand-identity\\\/dicar#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pixelarte.es\\\/en\\\/design-projects\\\/brand-identity\\\/dicar\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/pixelarte.es\\\/en\\\/design-projects\\\/brand-identity\\\/dicar#primaryimage\",\"url\":\"https:\\\/\\\/pixelarte.es\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/0_pixelarte-diseno-grafico-valencia-Dicar-identidad-logo-crujientes-artesanos-miniatura.jpg\",\"contentUrl\":\"https:\\\/\\\/pixelarte.es\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/0_pixelarte-diseno-grafico-valencia-Dicar-identidad-logo-crujientes-artesanos-miniatura.jpg\",\"width\":1465,\"height\":1000,\"caption\":\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - 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