{"id":17959,"date":"2024-06-05T17:12:34","date_gmt":"2024-06-05T15:12:34","guid":{"rendered":"https:\/\/pixelarte.es\/?p=17959"},"modified":"2024-09-04T16:28:37","modified_gmt":"2024-09-04T14:28:37","slug":"school-admission-campaign-conselleria-de-educacio-generalitat-valenciana","status":"publish","type":"proyectos-diseno","link":"https:\/\/pixelarte.es\/en\/design-projects\/communication\/school-admission-campaign-conselleria-de-educacio-generalitat-valenciana","title":{"rendered":"Communication Campaign for Public Administration"},"content":{"rendered":"\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-2 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/06\/01_pixelarte-diseno-grafico-valencia-GVA-Adminova-Spot-TV-1.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/06\/01_pixelarte-diseno-grafico-valencia-GVA-Adminova-Spot-TV_Mobile.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:100%\">\r\n\r\n<\/div>\n<\/div>\n\n\n\n\n\n<div id=\"what-we-did-block_a59d4110efe3cc9eadb01e08420323d2\" class=\"what-we-did wp-block-columns\">\n    <div class=\"wp-block-column description\" style=\"flex-basis:62%\">\n        <div class=\"description-wrapper\" style=\"position: relative;\">\n            <div class=\"description-content\" style=\"max-height: 350px; overflow: hidden; position: relative; transition: max-height 0.3s ease;\">\n                <p>For the 2024-2025 school enrollment of the Conseller\u00eda de Educaci\u00f3 of the Generalitat Valenciana, we were asked to create an effective campaign that would inform the public about the dates and various enrollment processes for the different levels of education in the Comunitat Valenciana: Preschool, Primary, Secondary, Baccalaureate, and Vocational Training.<\/p>\n<p>A campaign of this scope, which has such a broad reach due to the number of platforms on which it will be shown, must be conceived very well from the beginning. It was going to be present for several weeks on TV spots, radio ads, outdoor furniture, animated billboards, web banners, buses throughout the Comunitat, social media, etc. Therefore, we created a storyboard and a plan for the various platforms, both online and offline.<\/p>\n<p>Once we studied the needs and the platforms where the campaign would be disseminated, we started by creating a series of slogans that best conveyed the campaign&#8217;s concepts. Simultaneously, we created a series of illustrations that connected with our broad audience: both parents and enrolling students. With these illustrations, we wanted to represent the different ages of the students, from the youngest to the oldest, being inclusive and allowing us to make a series of animations that would be the core of the digital campaign.<\/p>\n<p>For the voice-overs, we conducted an exhaustive casting of voices in both Valencian and Spanish, which, in addition to the radio ads, would be the voice-over for the TV spots.<\/p>\n<p>For the TV spots, we also created the sound architecture that supported the actions seen in the animation.<\/p>\n<p>All these styles, claims, illustrations, animations, etc., were later transferred to the website to which the campaign directed traffic. We designed the interface and significantly improved the user experience during the enrollment process, which, after all, was the campaign&#8217;s ultimate goal.<\/p>\n                <div class=\"fade-out\" style=\"position: absolute; bottom: 0; left: 0; right: 0; height: 100px; background: linear-gradient(to bottom, transparent, white); pointer-events: none;\"><\/div>\n            <\/div>\n            <button class=\"read-more-button\" style=\"margin-top: 10px; background: none; border: none; color: #000; cursor: pointer; display: flex; align-items: center; gap: 5px;\">\n                <span>Read more<\/span> <span class=\"icon\" style=\"display: inline-block;\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                        <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                        <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n\n        <script>\n            document.addEventListener('DOMContentLoaded', function() {\n                const button = document.querySelector('.read-more-button');\n                const content = document.querySelector('.description-content');\n                const fade = document.querySelector('.fade-out');\n                const label = button.querySelector('span');\n                const icon = button.querySelector('.icon');\n\n                const iconPlus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                    <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                    <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n                const iconMinus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"2\" viewBox=\"0 0 16 2\" fill=\"none\">\n                    <path d=\"M0 1L16 1\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n\n                let expanded = false;\n\n                button.addEventListener('click', function() {\n                    expanded = !expanded;\n                    content.style.maxHeight = expanded ? 'none' : '350px';\n                    fade.style.display = expanded ? 'none' : 'block';\n                    label.textContent = expanded ? 'Show less' : 'Read more';\n                    icon.innerHTML = expanded ? iconMinus : iconPlus;\n                });\n            });\n        <\/script>\n    <\/div>\n\n\n    <div class=\"wp-block-column services-list\" style=\"flex-basis:38%\">\n                    <div class=\"meta-project\">\n\n                <div class=\"tr\">\n                    <div class=\"td\">Customer<\/div>\n                    <div class=\"td\">Generalitat Valenciana<\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Categories<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/communication\">Communication<\/a>, <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/illustration\">Illustration<\/a>, <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/web\">Web<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Sector<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/sectors\/education\">Education<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Year<\/div>\n                    <div class=\"td\">2024<\/div>\n                <\/div>\n\n            <\/div>\n                <div class=\"services-list-text\">\n            <h3>What did we do?<\/h3>\n            <div class=\"services-list-paragraph\"><p>\u00b7 TV Spots<br \/>\n\u00b7 Radio Ads<br \/>\n\u00b7 Illustration<br \/>\n\u00b7 Motion Graphics<br \/>\n\u00b7 Campaign Creation<br \/>\n\u00b7 Posters and Outdoor Advertising<br \/>\n\u00b7 Claiming<br \/>\n\u00b7 Web Interface<br \/>\n\u00b7 Social Media<\/p>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:100%\">\r\n\r\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-2 block-visibility-hide-small-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/06\/02_pixelarte-diseno-grafico-valencia-GVA-Adminova-Marquesina-1.jpg\" alt=\"\">    <\/figure>\r\n\r\n\n\n\r\n    <figure class=\"wp-block-image image-video margen-1 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/06\/02_pixelarte-diseno-grafico-valencia-GVA-Adminova-Marquesina_Mobile.jpg\" alt=\"\">    <\/figure>\r\n\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-2 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/06\/03_pixelarte-diseno-grafico-valencia-GVA-Adminova-Carteles-Animados.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/06\/03_pixelarte-diseno-grafico-valencia-GVA-Adminova-Carteles-Animados_Mobile.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-top\">\r\n\r\n    <figure class=\"wp-block-video image-video margen-0 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/06\/04_pixelarte-diseno-grafico-valencia-GVA-Adminova-Personajes-Animados_Mobile.mp4\" playsinline><\/video>    <\/figure>\r\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\r\n\r\n    <figure class=\"wp-block-video image-video margen-0 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/06\/04-2pixelarte-diseno-grafico-valencia-GVA-Adminova-Tipografia.mp4\" playsinline><\/video>    <\/figure>\r\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video margen-1 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/06\/04_pixelarte-diseno-grafico-valencia-GVA-Adminova-Personajes-Animados_Mobile.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video margen-1 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/06\/05_pixelarte-diseno-grafico-valencia-GVA-Adminova-Tipografia-2.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n\n\n\r\n<div id=\"featured-text-block_4b93d3471b2a2451231d34a2fba998d8\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>At the typographic level, we were clear that the campaign&#8217;s claims needed to be perceived with strong character, so we opted for the PP Right Grotesk typography by <a href=\"https:\/\/pangrampangram.com\/\" rel=\"noopener\" target=\"_blank\">PangramPangram<\/a>, which provided the personality we were looking for.<\/p>\n<\/div>\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-1 block-visibility-hide-small-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/06\/05_pixelarte-diseno-grafico-valencia-GVA-Adminova-Billboard.jpg\" alt=\"\">    <\/figure>\r\n\r\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-1 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <img decoding=\"async\" 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<\/figure>\r\n\r\n","protected":false},"featured_media":0,"template":"","categories":[132,547,16,3,542,543,18],"tags":[91,603,350,107,601,180,182,604,326,602],"class_list":["post-17959","proyectos-diseno","type-proyectos-diseno","status-publish","hentry","category-communication","category-education","category-illustration","category-design-projects","category-public-admin","category-sectors","category-web","tag-animacion-en","tag-campana-comunicacion-en","tag-communication-campaign","tag-diseno-grafico-en","tag-education","tag-graphic-design","tag-illustration","tag-motion-graphics-en-2","tag-motion-graphics-en","tag-tv-ad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communication Campaign for Public Administration | Pixelarte \u00ae<\/title>\n<meta name=\"description\" content=\"Communication Campaign for Public Administration\" \/>\n<meta name=\"robots\" content=\"index, follow, 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