{"id":18590,"date":"2024-09-04T16:25:38","date_gmt":"2024-09-04T14:25:38","guid":{"rendered":"https:\/\/pixelarte.es\/?p=18590"},"modified":"2024-09-19T17:14:50","modified_gmt":"2024-09-19T15:14:50","slug":"visual-identity-urban-artist-brandon-montoya","status":"publish","type":"proyectos-diseno","link":"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\/visual-identity-urban-artist-brandon-montoya","title":{"rendered":"Visual Identity Design Urban Artist &#8211; Brandon Montoya"},"content":{"rendered":"\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-2 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/07\/2_pixelarte-diseno-grafico-valencia-BrandonMontoya-identidad-logotipo.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/07\/2-Mobile-pixelarte-diseno-grafico-valencia-Brandon-Montoya-identidad-logotipo.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:100%\">\r\n\r\n<\/div>\n<\/div>\n\n\n\n\n\n<div id=\"what-we-did-block_41eccb35976ea9adb82e68d039baa2e5\" class=\"what-we-did wp-block-columns\">\n    <div class=\"wp-block-column description\" style=\"flex-basis:62%\">\n        <div class=\"description-wrapper\" style=\"position: relative;\">\n            <div class=\"description-content\" style=\"max-height: 350px; overflow: hidden; position: relative; transition: max-height 0.3s ease;\">\n                <p>At Pixelarte, we developed the visual identity for Brandon Montoya, an emerging artist in the urban genre who is launching his debut EP, \u201cDjavu.\u201d For this project, our main goal was to create a unique and highly versatile personal brand that reflects his essence and can evolve alongside his musical career.<\/p>\n<p>The project focused on two key aspects: personal branding and the visual identity of the EP. For the personal brand, we designed a distinctive logo that balances neutrality and character, using a vibrant red color that symbolizes the energy and passion Brandon conveys. To complement it, we created an iconic symbol\u2014a butterfly\u2014that represents his personal transformation and his deeper emotional connection, his mother.<\/p>\n<p>Working with Brandon pushed us out of our comfort zone. Stepping away from the realm of companies, whether they offer products or services, and public administrations, we dove into the artistic sector, enjoying a different kind of creative freedom, allowing us to work \u201ccreative to creative\u201d and develop a branding concept distinct from the rest of the studio\u2019s projects.<\/p>\n<p>Each song of the EP, like \u201cDjavu,\u201d \u201cNo es como yo,\u201d \u201cLa Puerta,\u201d and \u201cC\u00f3mo Hago,\u201d received a unique graphic identity, ensuring a consistent image across all touchpoints, from covers to social media campaigns.<\/p>\n<p>This visual identity not only positions Brandon Montoya as a standout artist in the urban scene but also maintains a deep emotional connection with his audience, ensuring that his brand evolves as his career progresses.<\/p>\n                <div class=\"fade-out\" style=\"position: absolute; bottom: 0; left: 0; right: 0; height: 100px; background: linear-gradient(to bottom, transparent, white); pointer-events: none;\"><\/div>\n            <\/div>\n            <button class=\"read-more-button\" style=\"margin-top: 10px; background: none; border: none; color: #000; cursor: pointer; display: flex; align-items: center; gap: 5px;\">\n                <span>Read more<\/span> <span class=\"icon\" style=\"display: inline-block;\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                        <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                        <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n\n        <script>\n            document.addEventListener('DOMContentLoaded', function() {\n                const button = document.querySelector('.read-more-button');\n                const content = document.querySelector('.description-content');\n                const fade = document.querySelector('.fade-out');\n                const label = button.querySelector('span');\n                const icon = button.querySelector('.icon');\n\n                const iconPlus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                    <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                    <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n                const iconMinus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"2\" viewBox=\"0 0 16 2\" fill=\"none\">\n                    <path d=\"M0 1L16 1\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n\n                let expanded = false;\n\n                button.addEventListener('click', function() {\n                    expanded = !expanded;\n                    content.style.maxHeight = expanded ? 'none' : '350px';\n                    fade.style.display = expanded ? 'none' : 'block';\n                    label.textContent = expanded ? 'Show less' : 'Read more';\n                    icon.innerHTML = expanded ? iconMinus : iconPlus;\n                });\n            });\n        <\/script>\n    <\/div>\n\n\n    <div class=\"wp-block-column services-list\" style=\"flex-basis:38%\">\n                    <div class=\"meta-project\">\n\n                <div class=\"tr\">\n                    <div class=\"td\">Customer<\/div>\n                    <div class=\"td\">Brandon Montoya<\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Categories<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\">Brand identity<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Sector<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/sectors\/music\">Music<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Year<\/div>\n                    <div class=\"td\">2024<\/div>\n                <\/div>\n\n            <\/div>\n                <div class=\"services-list-text\">\n            <h3>What did we do?<\/h3>\n            <div class=\"services-list-paragraph\"><ul>\n<li>\u00a0\u00b7 <strong>Logo and Symbol:<\/strong> Design of a logo and an iconic symbol.<br \/>\n\u00b7 <strong>Cover Design:<\/strong> Creation of visual identities for the songs on the EP.<br \/>\n\u00b7<strong> Promotional Material:<\/strong> Templates for social media and merchandise.<br \/>\n\u00b7 <strong>Outdoor Advertising:<\/strong> Conceptualization of billboards and posters.<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:100%\">\r\n\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-0\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/07\/3_Mobile-pixelarte-diseno-grafico-valencia-Brandon-Montoya-identidad-video-grafica.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-0 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/07\/4_pixelarte_diseno_grafico_valencia_BrandonMontoya_identidad_tipografia.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-0 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/07\/4-Mobile-pixelarte-diseno-grafico-valencia-Brandon-Montoya-identidad-tipografia.mp4\" playsinline><\/video>    <\/figure>\r\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer block-visibility-hide-small-screen\"><\/div>\n\n\n\r\n    <figure class=\"wp-block-image image-video margen-2\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/07\/5_pixelarte-diseno-grafico-valencia-Brandonmontoya-identidad-carteldjavu-e1721636027238.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Identidad corporativa para Brandon Montoya\">    <\/figure>\r\n\r\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer block-visibility-hide-small-screen\"><\/div>\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-1 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted 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