{"id":18892,"date":"2024-11-20T17:22:40","date_gmt":"2024-11-20T16:22:40","guid":{"rendered":"https:\/\/pixelarte.es\/?p=18892"},"modified":"2024-11-21T09:02:47","modified_gmt":"2024-11-21T08:02:47","slug":"corporate-identity-design-cuerda-viva","status":"publish","type":"proyectos-diseno","link":"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\/corporate-identity-design-cuerda-viva","title":{"rendered":"Cuerda Viva"},"content":{"rendered":"\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div id=\"what-we-did-block_72988df9fe285c3932f54638b36f1ae6\" class=\"what-we-did wp-block-columns\">\n    <div class=\"wp-block-column description\" style=\"flex-basis:62%\">\n        <div class=\"description-wrapper\" style=\"position: relative;\">\n            <div class=\"description-content\" style=\"max-height: 350px; overflow: hidden; position: relative; transition: max-height 0.3s ease;\">\n                <p><span style=\"font-weight: 400;\">Cuerda Viva, a company specializing in adventure activities such as bungee jumping and canyoning, needed a <\/span><b>redesign of its corporate identity<\/b><span style=\"font-weight: 400;\"> to better reflect the quality and professionalism of its services. They wanted to stand out in a highly competitive sector where many companies do not invest in proper communication. <\/span><b>Our mission was to develop a powerful visual identity <\/b><span style=\"font-weight: 400;\">that conveys the adrenaline and excitement of their activities, <\/span><b>positioning them as a reliable and outstanding company.<\/b><\/p>\n<p><b>In a market where differentiation is key<\/b><span style=\"font-weight: 400;\">, designing an effective corporate identity can make the difference between standing out or going unnoticed. Cuerda Viva wanted to project safety, professionalism, and a strong connection with fans of extreme and mountain activities. To achieve this goal, we designed a new identity that is not only visually appealing but also resonates with their target audience, <\/span><b>helping the brand position itself as a leader in the adventure tourism sector<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The project included a comprehensive visual identity design: a<\/span><b> flexible logo<\/b><span style=\"font-weight: 400;\"> adaptable to different platforms and needs;<\/span><b> a consistent visual system for all digital communication channels<\/b><span style=\"font-weight: 400;\">, especially social media, where the company interacts most frequently with potential clients; and the development of a <\/span><b>web interface<\/b><span style=\"font-weight: 400;\"> focused on improving the user experience (UI\/UX). This comprehensive approach allows Cuerda Viva to e<\/span><b>motionally connect with its audience and stand out from the competition.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We aimed to provide a complete solution that, despite the company\u2019s small size, could convey professionalism and a modern approach.<\/span><b> The resulting brand is vibrant and memorable<\/b><span style=\"font-weight: 400;\">, capable of capturing the attention of adventurers of all levels and designed to endure over time, projecting values of safety and adrenaline.<\/span><\/p>\n                <div class=\"fade-out\" style=\"position: absolute; bottom: 0; left: 0; right: 0; height: 100px; background: linear-gradient(to bottom, transparent, white); pointer-events: none;\"><\/div>\n            <\/div>\n            <button class=\"read-more-button\" style=\"margin-top: 10px; background: none; border: none; color: #000; cursor: pointer; display: flex; align-items: center; gap: 5px;\">\n                <span>Read more<\/span> <span class=\"icon\" style=\"display: inline-block;\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                        <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                        <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n\n        <script>\n            document.addEventListener('DOMContentLoaded', function() {\n                const button = document.querySelector('.read-more-button');\n                const content = document.querySelector('.description-content');\n                const fade = document.querySelector('.fade-out');\n                const label = button.querySelector('span');\n                const icon = button.querySelector('.icon');\n\n                const iconPlus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                    <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                    <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n                const iconMinus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"2\" viewBox=\"0 0 16 2\" fill=\"none\">\n                    <path d=\"M0 1L16 1\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n\n                let expanded = false;\n\n                button.addEventListener('click', function() {\n                    expanded = !expanded;\n                    content.style.maxHeight = expanded ? 'none' : '350px';\n                    fade.style.display = expanded ? 'none' : 'block';\n                    label.textContent = expanded ? 'Show less' : 'Read more';\n                    icon.innerHTML = expanded ? iconMinus : iconPlus;\n                });\n            });\n        <\/script>\n    <\/div>\n\n\n    <div class=\"wp-block-column services-list\" style=\"flex-basis:38%\">\n                    <div class=\"meta-project\">\n\n                <div class=\"tr\">\n                    <div class=\"td\">Customer<\/div>\n                    <div class=\"td\">Cuerda Viva<\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Categories<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\">Brand identity<\/a>, <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/web\">Web<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Sector<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/sectors\/adventure-tourism\">Adventure Tourism<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Year<\/div>\n                    <div class=\"td\">2024<\/div>\n                <\/div>\n\n            <\/div>\n                <div class=\"services-list-text\">\n            <h3>What did we do?<\/h3>\n            <div class=\"services-list-paragraph\"><p>\u00b7 Logo Creation<br \/>\n\u00b7 Visual Identity System<br \/>\n\u00b7 UI\/UX<br \/>\n\u00b7 Motion Graphics<\/p>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/11\/pixelarte-estudio_de_diseno-identidad_corporativa-CuerdaViva-presentacion-branding-mobile.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-2 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/11\/pixelarte-estudio_de_diseno-identidad_corporativa-CuerdaViva-presentacion-branding.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\r\n    <figure class=\"wp-block-image image-video margen-2\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/11\/pixelarte-estudio_de_diseno-identidad_corporativa-CuerdaViva-mosqueton-merchandising-actividadesaventura.jpg\" alt=\"Pixelarte estudio de dise\u00f1o identidad corporativa CuerdaViva mosquet\u00f3n merchandising actividades aventura\">    <\/figure>\r\n\r\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\r\n\r\n    <figure class=\"wp-block-video image-video margen-2\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/11\/pixelarte-estudio_de_diseno-identidad_corporativa-CuerdaViva-icono-actividadesaventura-1.mp4\" playsinline><\/video>    <\/figure>\r\n<\/div>\n<\/div>\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video aligncenter margen-2 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/11\/pixelarte-estudio_de_diseno-identidad_corporativa-CuerdaViva-tipografia-branding.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/11\/pixelarte-estudio_de_diseno-identidad_corporativa-CuerdaViva-tipografia-branding-mobile.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-2\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/11\/pixelarte-diseno_grafico-identidad_corporativa-CuerdaViva-paleta-color-corporativo.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-0 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/11\/pixelarte-estudio_de_diseno-identidad_corporativa-CuerdaViva-fichaproducto.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-0 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/11\/pixelarte-estudio_de_diseno-identidad_corporativa-CuerdaViva-fichaproducto-mobile.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Key Project Elements:<\/strong><br><strong><br>\u2022 Flexible and Distinctive Logo Design<br><\/strong>Our goal was to create a logo that would be easily memorable and stand out from the competition. Cuerda Viva required an adaptable and distinctive design to help them shine in such a competitive sector.<\/p>\n\n\n\n<p><strong>\u2022 Visual Identity System for Digital Channels<br><\/strong>Most of Cuerda Viva\u2019s potential clients are on digital platforms. Therefore, we created a visual system consistent across all digital channels, mainly on social media, where the company generates most of its interactions.<\/p>\n\n\n\n<p><strong>\u2022 Web Interface Design and User Experience (UI\/UX)<br><\/strong>To enhance visibility and client acquisition, we redesigned Cuerda Viva\u2019s web interface, ensuring the user experience was as thrilling as their adventure activities. Navigation was designed to be intuitive, dynamic, and conversion-oriented.<\/p>\n\n\n\n<p><strong>\u2022 Motion Graphics and Presentation Video<br><\/strong>To bring the new visual identity to life, we created motion graphics that highlight the brand\u2019s adventurous spirit. Additionally, we developed a presentation video to showcase Cuerda Viva\u2019s new image and connect with their audience on a more emotional level.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:62.5%\">\r\n\r\n    <figure class=\"wp-block-video image-video margen-2\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/11\/pixelarte-estudio_de_diseno-identidad_corporativa-CuerdaViva-ambiente-montana.mp4\" playsinline><\/video>    <\/figure>\r\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:36.6%\">\r\n    <figure class=\"wp-block-image image-video margen-2\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/11\/pixelarte-diseno_grafico-identidad_corporativa-CuerdaViva-actividades-aventura-e1731927640612.jpg\" alt=\"Pixelarte dise\u00f1o_grafico-identidad_corporativa-CuerdaViva-actividades-aventura\">    <\/figure>\r\n\r\n<\/div>\n<\/div>\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-0 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/11\/pixelarte-estudio_de_diseno-identidad_corporativa-CuerdaViva-web-design-1.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-0 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/11\/pixelarte-estudio_de_diseno-identidad_corporativa-CuerdaViva-web-design-mobile.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\r\n    <figure class=\"wp-block-image image-video margen-2\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/11\/pixelarte-estudio_de_diseno-identidad_corporativa-CuerdaViva-merchandising.gif\" alt=\"Pixelarte estudio de dise\u00f1o identidad corporativa CuerdaViva merchandising\">    <\/figure>\r\n\r\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\r\n\r\n    <figure class=\"wp-block-video image-video margen-2\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/11\/pixelarte-estudio_de_diseno-identidad_corporativa-CuerdaViva-logo-vertical-imagenes.mp4\" playsinline><\/video>    <\/figure>\r\n<\/div>\n<\/div>\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video margen-2 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/11\/pixelarte-estudio_de_diseno-identidad_corporativa-CuerdaViva-stories-instagram2.mp4\" 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class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:70%\">\r\n\r\n    <figure class=\"wp-block-video image-video margen-2\">\r\n        <video autoplay loop muted src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/11\/pixelarte-diseno_grafico-identidad_corporativa-CuerdaViva-claim.mp4\" playsinline><\/video>    <\/figure>\r\n<\/div>\n<\/div>\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-2 block-visibility-hide-small-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/11\/pixelarte-estudio_de_diseno-identidad_corporativa-CuerdaViva-equipamiento-montana-nieve.jpg\" alt=\"Pixelarte estudio de dise\u00f1o identidad corporativa CuerdaViva equipamiento monta\u00f1a nieve\">    <\/figure>\r\n\r\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <img decoding=\"async\" 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src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/11\/pixelarte-diseno_grafico-identidad_corporativa-CuerdaViva-bordado-logo-e1731929422342.jpg\" alt=\"Pixelarte disen\u0303o_grafico-identidad_corporativa-CuerdaViva-bordado-logo\">    <\/figure>\r\n\r\n<\/div>\n<\/div>\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-2 block-visibility-hide-small-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/11\/pixelarte-diseno_grafico-identidad_corporativa-CuerdaViva-grafica-anotaciones-e1731929928428.jpg\" alt=\"Pixelarte-disen\u0303o_grafico-identidad_corporativa-CuerdaViva-grafica-anotaciones\">    <\/figure>\r\n\r\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/11\/pixelarte-diseno_grafico-identidad_corporativa-CuerdaViva-grafica-anotaciones-mobile.jpg\" alt=\"Pixelarte-disen\u0303o_grafico-identidad_corporativa-CuerdaViva-grafica-anotaciones-mobile\">    <\/figure>\r\n\r\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top\">\n<div class=\"wp-block-column is-vertically-aligned-top\" style=\"flex-basis:50%\">\r\n    <figure class=\"wp-block-image image-video aligncenter margen-2\">\r\n        <img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2024\/11\/pixelarte-diseno_grafico-identidad_corporativa-CuerdaViva-etiqueta-icono.jpg\" alt=\"Pixelarte disen\u0303o gr\u00e1fico identidad corporativa CuerdaViva etiqueta icono\">    <\/figure>\r\n\r\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top\" style=\"flex-basis:60%\">\r\n\r\n    <figure class=\"wp-block-video image-video margen-2\">\r\n        <video autoplay loop muted 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leader in adventure activities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\/corporate-identity-design-cuerda-viva\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pixelarte \u00ae | Cuerda Viva: Corporate Identity Design and Visual Identity\" \/>\n<meta property=\"og:description\" content=\"Discover the corporate identity design of Cuerda Viva, leader in adventure activities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pixelarte.es\/en\/design-projects\/brand-identity\/corporate-identity-design-cuerda-viva\" \/>\n<meta property=\"og:site_name\" content=\"Pixelarte \u00ae\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/es-es.facebook.com\/wearepixelarte\/\" \/>\n<meta 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