{"id":25189,"date":"2026-03-24T17:02:35","date_gmt":"2026-03-24T16:02:35","guid":{"rendered":"https:\/\/pixelarte.es\/proyectos-diseno\/diseno-pagina-web-cawa-group"},"modified":"2026-03-25T09:54:10","modified_gmt":"2026-03-25T08:54:10","slug":"website-design-cawa-group","status":"publish","type":"proyectos-diseno","link":"https:\/\/pixelarte.es\/en\/design-projects\/web\/website-design-cawa-group","title":{"rendered":"Cawa Group"},"content":{"rendered":"\n\n\n
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The challenge: a solid company that needed a website to match<\/b><\/b><\/p>\n

At Pixelarte, we work with all kinds of companies, from local businesses to multinationals operating across several continents. What they all have in common is the need for design with real strategy<\/b><\/span>, capable of setting them apart from competitors, building memorable brands, and connecting effectively with their target audience.<\/p>\n

The website design project for Cawa Group<\/span><\/strong><\/a> was born from that principle. This company, specialised in temporary work and human resources, operates in Guinea Bissau, Guinea Conakry and Mauritania<\/b><\/span> and, although it already had a functional brand identity, its online presence did not reflect the real scale or professionalism of its business. They needed to position themselves as the clear benchmark in their sector in the region<\/b><\/span>.<\/p>\n

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Initial diagnosis: understanding the business before designing<\/b><\/b><\/p>\n

Before developing any visual solution, we carried out an in-depth analysis of the sector, the competition and the client\u2019s goals. Cawa Group wanted to become the leading company in talent management in West Africa<\/b><\/span>, both for people seeking employment and for organisations needing qualified recruitment processes in the region.<\/p>\n

The most important strategic decision was to place people at the centre<\/b><\/span>: their professional development, their growth, and the positive impact employment generates within local communities. That idea guided every design decision, from the information architecture to the visual language.<\/p>\n

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A digital visual system: coherence, elegance and mobile-first design<\/b><\/b><\/p>\n

Starting from the existing logo and brand colours \u2014 green and turquoise blue<\/b><\/span> \u2014 we developed a complete visual system that brought coherence and graphic consistency to the entire platform. Contemporary yet understated typography, a palette of whites and light greys, and the brand colours used as strategic accents to reinforce the identity without overwhelming the composition.<\/p>\n

We paid special attention to the mobile version<\/b><\/span>, as the vast majority of candidates looking for work in these countries access the internet via their phones. Ensuring a smooth, well-structured experience on mobile devices<\/b><\/span> was not just an option, but a strategic priority for the project.<\/p>\n

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Artificial intelligence in service of authentic branding<\/b><\/b><\/p>\n

One of the project\u2019s challenges was the lack of images in conventional stock libraries that authentically represented the company\u2019s geographical and cultural context<\/b><\/span>. Using artificial intelligence and under rigorous art direction<\/b><\/span>, we developed dozens of portraits of workers from different fields, all following the same visual line and fully aligned with the brand\u2019s values.<\/p>\n

These images also became the basis for producing a corporate presentation video, maintaining visual consistency at all times<\/b><\/span>. A solution that proves how well-directed technology becomes a real competitive advantage<\/b><\/span>.<\/p>\n

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A digital platform that builds trust and opens doors<\/b><\/b><\/p>\n

The new Cawa Group website is clear, corporate and well structured<\/b><\/span> to make navigation easy for candidates, client companies and partners. The information is presented in an organised and intuitive way, significantly improving the user experience.<\/p>\n

Beyond the visual upgrade, this website works as a real business tool<\/b><\/span>: a strong introduction card to strengthen partnerships and communicate the quality of its services with clarity and precision<\/b><\/span>.<\/p>\n

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