{"id":8349,"date":"2016-08-21T12:11:17","date_gmt":"2016-08-21T12:11:17","guid":{"rendered":"https:\/\/dev.pixelarte.com\/?p=2096"},"modified":"2023-04-19T13:27:55","modified_gmt":"2023-04-19T11:27:55","slug":"cerveza-pol-nostrum-ale","status":"publish","type":"proyectos-diseno","link":"https:\/\/pixelarte.es\/en\/design-projects\/packaging\/cerveza-pol-nostrum-ale","title":{"rendered":"Pol Nostrum Ale"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2015\/01\/pixelarte-estudio-diseno-grafico-pol_nostrum-cerveza-artesanal-02-etiqueta-letering.jpg\" alt=\"\" class=\"wp-image-2098\" title=\"pixelarte-estudio-diseno-grafico-pol_nostrum-cerveza-artesanal-02-etiqueta-letering\"\/><\/figure>\n\n\n\n\n\n<div id=\"what-we-did-block_2fdeedc253ae0fcc3b46bb1652fa5435\" class=\"what-we-did wp-block-columns\">\n    <div class=\"wp-block-column description\" style=\"flex-basis:62%\">\n        <div class=\"description-wrapper\" style=\"position: relative;\">\n            <div class=\"description-content\" style=\"max-height: 350px; overflow: hidden; position: relative; transition: max-height 0.3s ease;\">\n                <p>Pol Nostrum Ale is a Valencian Craft Beer, awarded with\u00a03 Gold Stars\u00a0by the prestigious International Taste &amp; Quality Institute in Brussels\u00a0in 2014, named the &#8220;most valued&#8221; Spanish beer of the year by\u00a0ITQi\u00a0and one of the best in the world.<\/p>\n<p>As a starting point, Nostrum Ale draws on our grand Mediterranean Sea. We developed the whole project with lots of enthusiasm and affection given that we are able to work with some of the elements that we love most, and which motivate us: beer, sun and sea. We have used a lettering to enhance the artisanal factor that characterises craft beer, visually supporting the work with illustrations. Also, the packaging materials have been carefully selected; opting for special textured paper for the label, white screen printing and copper stamping in the typography reflections. This selection reinforces the premium values of the beer and gives the bottle a unique appearance, perfectly contrasting with the product&#8217;s ochre hues. We believe that beauty is on the inside, but when the outside reflects beauty, it greatly enhances marketing and the product&#8217;s acceptance by the public. We believe that we have managed to do this. Let&#8217;s drink to that. Cheers!<\/p>\n                <div class=\"fade-out\" style=\"position: absolute; bottom: 0; left: 0; right: 0; height: 100px; background: linear-gradient(to bottom, transparent, white); pointer-events: none;\"><\/div>\n            <\/div>\n            <button class=\"read-more-button\" style=\"margin-top: 10px; background: none; border: none; color: #000; cursor: pointer; display: flex; align-items: center; gap: 5px;\">\n                <span>Read more<\/span> <span class=\"icon\" style=\"display: inline-block;\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                        <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                        <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n\n        <script>\n            document.addEventListener('DOMContentLoaded', function() {\n                const button = document.querySelector('.read-more-button');\n                const content = document.querySelector('.description-content');\n                const fade = document.querySelector('.fade-out');\n                const label = button.querySelector('span');\n                const icon = button.querySelector('.icon');\n\n                const iconPlus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n                    <path d=\"M0 8L16 8\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                    <path d=\"M8 0L8 16\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n                const iconMinus = `\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"2\" viewBox=\"0 0 16 2\" fill=\"none\">\n                    <path d=\"M0 1L16 1\" stroke=\"black\" stroke-width=\"1.2\"\/>\n                <\/svg>`;\n\n                let expanded = false;\n\n                button.addEventListener('click', function() {\n                    expanded = !expanded;\n                    content.style.maxHeight = expanded ? 'none' : '350px';\n                    fade.style.display = expanded ? 'none' : 'block';\n                    label.textContent = expanded ? 'Show less' : 'Read more';\n                    icon.innerHTML = expanded ? iconMinus : iconPlus;\n                });\n            });\n        <\/script>\n    <\/div>\n\n\n    <div class=\"wp-block-column services-list\" style=\"flex-basis:38%\">\n                    <div class=\"meta-project\">\n\n                <div class=\"tr\">\n                    <div class=\"td\">Customer<\/div>\n                    <div class=\"td\">Pol Nostrum Ale. Valencia, Espa\u00f1a<\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Categories<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/packaging\">Packaging<\/a>, <a href=\"https:\/\/pixelarte.es\/en\/design-projects\/web\">Web<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Sector<\/div>\n                    <div class=\"td\">\n                        <a href=\"https:\/\/pixelarte.es\/en\/sectors\/food\">Food<\/a>                    <\/div>\n                <\/div>\n\n                <div class=\"tr\">\n                    <div class=\"td\">Year<\/div>\n                    <div class=\"td\">2014<\/div>\n                <\/div>\n\n            <\/div>\n                <div class=\"services-list-text\">\n            <h3>What did we do?<\/h3>\n            <div class=\"services-list-paragraph\"><p>\u00b7 Packaging<br \/>\n\u00b7 Creative direction<br \/>\n\u00b7 Lettering design<\/p>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2015\/01\/pixelarte-estudio-diseno-grafico-pol_nostrum-cerveza-artesanal-03-packaging.jpg\" alt=\"\" class=\"wp-image-2099\" title=\"pixelarte-estudio-diseno-grafico-pol_nostrum-cerveza-artesanal-03-packaging\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2015\/01\/pixelarte-estudio-diseno-grafico-pol_nostrum-cerveza-artesanal-04-chapa-lettering.jpg\" alt=\"\" class=\"wp-image-2100\" title=\"pixelarte-estudio-diseno-grafico-pol_nostrum-cerveza-artesanal-04-chapa-lettering\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2015\/01\/pixelarte-estudio-diseno-grafico-pol_nostrum-cerveza-artesanal-05-valenciana.jpg\" alt=\"\" class=\"wp-image-2101\" title=\"pixelarte-estudio-diseno-grafico-pol_nostrum-cerveza-artesanal-05-valenciana\"\/><\/figure>\n\n\n\r\n<div id=\"featured-text-block_502f2740ba6c1d80de82309002952e77\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>A lettering has been created to enhance the artisanal dedication that characterizes these exclusive beers, visually supporting the work with illustrations.<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2015\/01\/pixelarte-estudio-diseno-grafico-pol_nostrum-cerveza-artesanal-06.jpg\" alt=\"\" class=\"wp-image-2102\" title=\"pixelarte-estudio-diseno-grafico-pol_nostrum-cerveza-artesanal-06\"\/><\/figure>\n\n\n\r\n<div id=\"featured-text-block_50ded33a2b3fc53dfff452f977b18e41\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <div class=\"group w-full text-gray-800 dark:text-gray-100 border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\">\n<div class=\"text-base gap-4 md:gap-6 md:max-w-2xl lg:max-w-xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0 m-auto\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-4 whitespace-pre-wrap\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<div class=\"group w-full text-gray-800 dark:text-gray-100 border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\">\n<div class=\"text-base gap-4 md:gap-6 md:max-w-2xl lg:max-w-xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0 m-auto\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-4 whitespace-pre-wrap\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Materials have been taken into account for the packaging, opting for textured papers for the label, white screen printing, and copper stamping for the reflections of the typography.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex justify-between lg:block\">\n<div class=\"text-gray-400 flex self-end lg:self-center justify-center mt-2 gap-2 md:gap-3 lg:gap-1 lg:absolute lg:top-0 lg:translate-x-full lg:right-0 lg:mt-0 lg:pl-2 visible\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2015\/01\/pixelarte-estudio-diseno-grafico-pol_nostrum-cerveza-artesanal-07-premiada.jpg\" alt=\"\" class=\"wp-image-2103\" title=\"pixelarte-estudio-diseno-grafico-pol_nostrum-cerveza-artesanal-07-premiada\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2015\/01\/pixelarte-estudio-diseno-grafico-pol_nostrum-cerveza-artesanal-08-chapa.jpg\" alt=\"\" class=\"wp-image-2104\" title=\"pixelarte-estudio-diseno-grafico-pol_nostrum-cerveza-artesanal-08-chapa\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2015\/01\/pixelarte-estudio-diseno-grafico-pol_nostrum-cerveza-artesanal-09-espuma.jpg\" alt=\"\" class=\"wp-image-2105\" title=\"pixelarte-estudio-diseno-grafico-pol_nostrum-cerveza-artesanal-09-espuma\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2015\/01\/pixelarte-estudio-diseno-grafico-pol_nostrum-cerveza-artesanal-10-packaging.jpg\" alt=\"\" class=\"wp-image-2110\" title=\"pixelarte-estudio-diseno-grafico-pol_nostrum-cerveza-artesanal-10-packaging\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2015\/01\/pixelarte-estudio-diseno-grafico-pol_nostrum-cerveza-artesanal-11-etiqueta.jpg\" alt=\"\" class=\"wp-image-2111\" title=\"pixelarte-estudio-diseno-grafico-pol_nostrum-cerveza-artesanal-11-etiqueta\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2016\/08\/Pixelarte-identidad-corporativa-logo-web-Pol-nostrum-ale.jpg\" alt=\"Cerveza Pol Nostrum\" class=\"wp-image-3117\"\/><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/pixelarte.es\/wp-content\/uploads\/2015\/01\/pixelarte-estudio-diseno-grafico-pol_nostrum-cerveza-lettering-serigrafia-logo.jpg\" alt=\"\" title=\"pixelarte-estudio-diseno-grafico-pol_nostrum-cerveza-lettering-serigrafia-logo\"\/><\/figure>\n<\/div>","protected":false},"featured_media":0,"template":"","categories":[523,544,17,18],"tags":[114,110,108,122,111,21,105],"class_list":["post-8349","proyectos-diseno","type-proyectos-diseno","status-publish","hentry","category-alimentacion","category-food","category-packaging","category-web","tag-branding-en","tag-diseno-de-etiqueta-en","tag-labelling-en","tag-lettering-en","tag-logotipo-en","tag-packaging","tag-packaging-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pol Nostrum Ale, cerveza artesanal.\u00a0Branding, lettering y packaging. | Pixelarte \u00ae<\/title>\n<meta name=\"description\" content=\"Pol Nostrum Ale es una cerveza artesanal Valenciana, la cerveza espa\u00f1ola &#039;mejor valorada&#039; por el ITQi\u00a0del a\u00f1o 2014 y una de las mejores del mundo.\" 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