Pixelarte Estudio de Diseño Gráfico - Diseño Sistema Visual Campaña SARC
Pixelarte Estudio de Diseño Gráfico - Diseño Sistema Visual Ilustración SARC

Diputació de València: Illustration and Visual System Design

How to Connect Emotions and Art Through a Unique Visual Design

Culture as Emotion: A Key Concept

At Pixelarte, we are passionate about developing projects that connect with people’s emotions, and working with the Diputació de València was an inspiring experience. On this occasion, we collaborated with SARC, an area dedicated to bringing art and culture closer to the different towns in the Comunitat Valenciana, to design a set of illustrations and a visual system that captured its social impact.

Our starting point was the main concept: “Culture is emotion.” Each form of art evokes unique feelings, such as passion in dance, nostalgia in photography, or love in poetry. This message became the guiding thread for developing a series of custom illustrations and texts that linked each discipline to its emotions, creating a coherent and captivating visual and textual narrative.

A Visual System Designed to Communicate Across Multiple Platforms

The main challenge of this project was to design a versatile visual system capable of adapting to both digital and physical formats. From posters and social media to printed materials like the iconic desk calendar distributed by SARC to local councils, every piece needed to be visually powerful and recognizable.

To achieve this, we created unique illustrations inspired by the emotions and strokes of various artistic disciplines. These illustrations not only convey the central message but also generate a visual impact that immediately resonates with viewers.

Customer
SARC – Servei d’assitència i recursos culturals
Sector
Year
2024

What did we do?

· Concept and Creativity
· Illustration and Design
· Copywriting
· Printing

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Pixelarte Estudio de Diseño Gráfico - Diseño Sistema Visual Campaña SARC

Illustration as a Strategic Tool in Graphic Design

Beyond their aesthetic appeal, these illustrations were conceived as a strategic tool to communicate SARC’s values and mission. Each design reflects the Diputació de València’s commitment to promoting art and culture, emphasizing their importance as elements that enrich our lives and foster emotional connections among people.

This project allowed us to combine graphic design and illustration, reaffirming our commitment to creative solutions that generate impact. At Pixelarte, we believe in the power of design to transform ideas into clear and emotional messages.

Illustration as a Strategic Tool in Graphic Design

Beyond their aesthetic appeal, these illustrations were conceived as a strategic tool to communicate SARC’s values and mission. Each design reflects the Diputació de València’s commitment to promoting art and culture, emphasizing their importance as elements that enrich our lives and foster emotional connections among people.

This project allowed us to combine graphic design and illustration, reaffirming our commitment to creative solutions that generate impact. At Pixelarte, we believe in the power of design to transform ideas into clear and emotional messages.

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Would you like to see your project transformed into a success story like this one? Find out how we can turn your ideas into tangible and lasting results.✨

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