Corporate Identity Design for Arrecife Audiología

A Brand That Listens, Connects, and Inspires Confidence

The Foundations of Visual Identity Design

When approaching the corporate identity design project for Arrecife Audiología, we knew that our approach had to go beyond mere aesthetics. We conducted an in-depth analysis of the target audience’s needs as well as the dominant visual language among competitors.

We found that most brands in the audiology sector rely on graphic elements focused on hearing loss: images of devices, clinical tests, or people gesturing to indicate they cannot hear well. While these elements directly communicate the problem, they can also create a negative perception: “I have a deficiency, I am different.”

At Pixelarte, together with the client, we set out to change this approach. Instead of emphasizing what is lost, we decided to highlight the value of sound and its power to enrich life. We focused on everyday moments that the audience could relate to: conversations with friends, hugs, music, travel, cultural experiences… because good hearing means reconnecting with all of it.

A Creative Concept That Reinterprets Sound

For us, the corporate identity design for Arrecife Audiología had to tell a different story: sound not as a symptom, but as an emotional experience. With this vision in mind, we developed an identity that speaks of sensations, connections, and enjoyment.

We created a complete visual universe: from the logo and graphic system to web design, photography art direction, and claims that give the brand its voice. All guided by a single premise: sound is not just hearing—it is connection, emotion, and life.

We developed claims such as “Your hearing, in sync with your life” and “Hear every sound. Experience every nuance,” reinforcing this positioning with warmth and authenticity. Through these messages, we gave sound a new dimension—as a bridge to what truly matters.

An Authentic and Emotional Visual Communication

For art direction and graphic pieces, we chose to showcase real-life scenes, avoiding clichés or artificial setups. The selected images capture everyday moments where sound plays a pivotal role: a family conversation, shared laughter, a song that moves you.

This approach ensures that the brand is not perceived as a conventional clinic but rather as a companion in the journey of reconnecting with what truly matters.

Branding Strategy for the Hearing Health Sector

The corporate identity design for Arrecife Audiología was conceived from a strategic perspective. From the logo to the website, every design decision addresses a specific brand need: to differentiate itself within the healthcare sector, build trust with its audience, and convey value beyond functionality.

At Pixelarte, we don’t just design brands; we create visual experiences that help businesses communicate who they truly are. Arrecife Audiología is a clear example of how a well-crafted identity can connect emotionally with people, build trust, and transform the perception of an industry.

Customer

Arrecife Audiología

What did we do?

· Corporate visual identity design
· Modular graphic system
· Logo design
· Web design
· Claiming
· Art direction in photography

Sound Waves as the Core of the Graphic System

The central element of the visual system is a set of abstract sound waves inspired by the graphical representation of sound and equalizers. These waves function not only as a visual motif but also as a versatile resource that conveys rhythm, movement, and energy.

Thanks to their modular nature, they can be adapted to a variety of media: from graphic backgrounds to animations and compositional elements. These waves appear in the logo, printed materials, the website, and other corporate assets, ensuring a coherent and easily recognizable identity.

Typography and Color to Communicate Emotion and Clarity

To balance the technical and emotional aspects, we selected two main typefaces: RM Neue, a precise and contemporary sans serif, and Inferi, an elegant serif with strong expressive character. We used Inferi to emphasize key messages and add an emotional nuance that enhances the brand’s storytelling.

The color palette is based on natural tones that evoke well-being, trust, and warmth. This color scheme, along with the typographic and graphic structure, allows the identity to flow naturally across all channels, from digital to physical.

Sound Waves as the Core of the Graphic System

Typography and Color to Communicate Emotion and Clarity