Shopping in Albal: campaign to support local business
Design and graphic conceptualisation of the campaign for the Albal Town Council
When Albal Town Council contacted us they had a need: promoting their local business after the pandemic. The project they had in mind focused on an online platform in which one could buy products that could be usually found in shops of the town, making the purchasing process easier as if it was any other online platform. Our contribution to the project was to give an image and a graphic identity to this initiative, starting with a logotype and moving onto the communication both in online and offline channels, as well as the style guide for their online platform.
One of the premises when it was time to create all the material was that it had to be very versatile and flexible, in order to be able to work perfectly in the different formats such as outdoor advertising, promotion in shops, adverts in digital channels or social media amongst others. That is why we created pieces in a sticker format which, combined with lively colours, allow for very varied compositions and personalization of packaging for the delivery of products from very different businesses.
With all this, ‘Compra en Albal’ resulted in a very familiar, striking and fresh campaign that gave a push to the local business at a time when it was most necessary. We love working on this kind of initiatives!
What did we do?
· Brand identity
· Creative management
· Advertising campaign
· Social media graphics
· Web prototyping
One of the requisites was that the campaign had to be familiar, as it was going to be found often at street level and aimed at an audience of a varied age range, so the messages had to be clear and accessible.