Cuerda Viva: Corporate Identity Design and Visual Identity

Logo, Animations, Visual System, and UI/UX Design for an Adventure and Mountain Activities Company

Cuerda Viva, a company specializing in adventure activities such as bungee jumping and canyoning, needed a redesign of its corporate identity to better reflect the quality and professionalism of its services. They wanted to stand out in a highly competitive sector where many companies do not invest in proper communication. Our mission was to develop a powerful visual identity that conveys the adrenaline and excitement of their activities, positioning them as a reliable and outstanding company.

In a market where differentiation is key, designing an effective corporate identity can make the difference between standing out or going unnoticed. Cuerda Viva wanted to project safety, professionalism, and a strong connection with fans of extreme and mountain activities. To achieve this goal, we designed a new identity that is not only visually appealing but also resonates with their target audience, helping the brand position itself as a leader in the adventure tourism sector.

The project included a comprehensive visual identity design: a flexible logo adaptable to different platforms and needs; a consistent visual system for all digital communication channels, especially social media, where the company interacts most frequently with potential clients; and the development of a web interface focused on improving the user experience (UI/UX). This comprehensive approach allows Cuerda Viva to emotionally connect with its audience and stand out from the competition.

We aimed to provide a complete solution that, despite the company’s small size, could convey professionalism and a modern approach. The resulting brand is vibrant and memorable, capable of capturing the attention of adventurers of all levels and designed to endure over time, projecting values of safety and adrenaline.

Customer

Cuerda Viva

What did we do?

· Logo Creation
· Visual Identity System
· UI/UX
· Motion Graphics

Key Project Elements:

• Flexible and Distinctive Logo Design
Our goal was to create a logo that would be easily memorable and stand out from the competition. Cuerda Viva required an adaptable and distinctive design to help them shine in such a competitive sector.

• Visual Identity System for Digital Channels
Most of Cuerda Viva’s potential clients are on digital platforms. Therefore, we created a visual system consistent across all digital channels, mainly on social media, where the company generates most of its interactions.

• Web Interface Design and User Experience (UI/UX)
To enhance visibility and client acquisition, we redesigned Cuerda Viva’s web interface, ensuring the user experience was as thrilling as their adventure activities. Navigation was designed to be intuitive, dynamic, and conversion-oriented.

• Motion Graphics and Presentation Video
To bring the new visual identity to life, we created motion graphics that highlight the brand’s adventurous spirit. Additionally, we developed a presentation video to showcase Cuerda Viva’s new image and connect with their audience on a more emotional level.