Corporate identity and packaging design for Midatec
Design for logo, symbol, corporate stationery, catalog and packaging for various products in the manufacturing of sensors
Midatec is a company located in the Barcelona Province dedicated to manufacturing all types of sensors: ultrasound, induction, capacity, magnetic and optical.
In order to have a visual identity that matches the quality of its products and that reflects its strength in the sector, they asked us to design their whole corporate identity. The aim was to project a solid yet fresh image, representative of its innovation in the field of sensors – a sector where simplicity prevails – thus setting itself apart from the competition. Another unique aspect that they wanted to make clear was the immediacy with which they deliver their products, a very important feature for their potential clients.
The approach taken to solving this issue was to be economical with elements, thus designing a robust logo that limited the use of colors to two throughout the identity: an icy blue and an electric red that would highlight the company’s cutting-edge touch. We also created an abbreviation of the brand for the company, so that besides using it as a recognizable element for itself, it could apply it to all of its products concisely, as well as in its social networks and other modern-day uses.
Finally, we provided the client with a proposal for a line of packaging for its products and graphic design for the catalogue so that they would be presented in the way they deserve.
What did we do?
· Corporate identity
· Creative direction
“We designed a robust logo and limited the use of colors to two throughout the identity journey: a sober dark blue and an electric red that provided a fresh and avant-garde touch.”
“We provided the client with a packaging line proposal for their products and the graphic design of their catalog.”