Juan Margarit: space design for a dental clinic that bets on design as a differential value.
How to bring a visual identity integrally to a space.
Our relationship with Clínica Dental Juan Margarit in Sueca has lasted for over a decade. They first approached us to create a brand identity for their company, and at that time, their graphic needs were met with a simple visual identity centered around the logo, corporate colors, and some corporate applications such as stationery or signage for the small space they had. However, when they had the opportunity to move to a new, much more spacious location with multiple large windows, they once again turned to us to expand their entire graphic universe and give the space its own personality.
For the interior design of their new clinic, the guiding thread has been line illustrations combined with translucent backgrounds, maximizing the natural light of the luminous space while also providing the privacy that a dental clinic needs. Both the exterior windows and the separations between interior spaces have become canvases for illustrations created exclusively for their visual identity. And, of course, all supported by their corporate blue, which adds a fresh touch while projecting the image of professionalism and hygiene that a business like this requires.
Thus, the result is a clinic where design is seen as a differentiating element, both outside and inside, contributing to highlighting the excellent work of their professionals.
What did we do?
· Creative direction
· Signage and spatial intervention
· Production & printing
Working on glass surfaces has allowed us to create depth effects with vinyl on both sides of the glass, generating volume effects in all of the illustrations.