Corporate Identity Design for Iukanet

At Pixelarte, we work with companies that want to communicate better—who they are and what they offer. The corporate identity design project for Iukanet, a company specialized in IT infrastructure and services, posed a clear challenge: completely update their brand image to match the quality of their services. Their previous identity had become outdated and no longer reflected their professionalism or their human approach—two key pillars of their work.

From the very beginning, we understood this wasn’t just a simple logo redesign. It required a complete visual system capable of clearly communicating their three core values: technology, quality, and people. And all of this in a sector—tech—that often overlooks the emotional side of corporate branding.

A redesign rooted in strategic analysis

Iukanet needed a brand visual identity that would help it stand out in a saturated ecosystem of IT providers. The first step was to thoroughly understand their positioning, service structure, and how they were perceived by their clients. From there, we defined a branding strategy focused on conveying solidity, approachability, and precision.

A versatile graphic system for digital and physical applications

With the logo as the cornerstone, we developed a graphic system based on polygonal patterns, offering great adaptability across different platforms—from corporate materials and presentations to social media, websites, and branded merchandise.

As a digitally focused company, Iukanet needed a visual identity that could adapt seamlessly to the online environment. We designed custom visual styles for their website, created animations and a set of pictograms, and established a clear art direction for their digital presence. We also developed all their physical materials: workwear, trade show assets, signage, and more.

A coherent identity built on meaning

This Iukanet project is directly linked to a previous project we carried out for them: Beta-Labs, a spin-off created to address the development and programming needs identified by Iukanet in their clients. Although the two brands are different, they share values and a consistent visual language.

The color palette has evolved into a more sophisticated and sober version. The geometric elements are not just decorative—they structure the entire visual system and convey order, efficiency, and technology. The result is a clear, confident, and distinctive identity that sets Iukanet apart from the competition.

A brand that shows more than it says

Throughout the process, we knew we had to avoid unnecessary embellishments. The client’s mission was clear: to offer high-quality tech solutions with a human, straightforward approach. That’s why the branding we developed for Iukanet is based on a simple idea: say just enough, show even more. A strong, minimalist, and precise design that reflects their personality and the way they work.

The corporate identity design work for Iukanet not only enhances their visual positioning, but also reinforces their value proposition to an increasingly demanding audience. A brand that communicates with clarity, precision, and authenticity.