Futura Insurance. Corporate identity design for an insurance company
Creation of a logo and isotype, corporate stationary and graphic applications

What did we do?
· Creative direction
· Corporate Identity

“Futura” is a participle of the Latin verb “essere”, which means “what is to come”, so we began working on the corporate identity with the Latin of its naming as a concept.






“The feminine shapes and the care of the fire provided us with the traits of closeness that we needed to complement the Roman typographic strength.”


“For the representation of the brand icon, we decided that mythology could be a coherent environment to find a reference. We found Vesta, the Roman deity equivalent to the Greek Hestia, protector of Rome, as well as the goddess of fire and home.”


“We developed the typography based on the robust Roman capital letters, which bring the values of strength and seriousness that we were looking for, but updating their forms using a slab font that we modified slightly to suggest illustrious Roman traits.”











