Pack & Blister: Brand identity for an international distributor of pharmaceutical products
Designing the brand and the graphic universe to reinforce the values of a company established in its sector
In Pixelarte we love working for companies in all sectors. In this case, after carrying out other projects in the medical and pharmaceutical sector we created the brand and coordinated graphics for Pack&Blister, a company which distributes pharmaceutical products at a national and international scale. When they arrived at the studio, they were already an established company in the sector but they did not have a brand and an identity to back them up.
That is why we designed their whole graphic universe, starting with a typographic logo with open and round shapes that contributes to its familiarity but at the same time represents the values of seriousness and stability that the company had to convey. In order to define the brand completely we accompanied the logo with a whole graphic line based on the corporate colours, fine lines and gradients, reinforcing the professionalism and giving a very unique personality to the company.
What did we do?
· Creative management
· Brand identity
· Coordinated graphic line
· Illustration
· Social media graphic line
· Communication
· Web
The company came to the studio with a logo that did not fully represent their values. In Pixelarte we worked on a new brand that was more contemporary, more geometrical and with a greater presence