Dicar, a new visual identity and packaging line for the mass market

Dicar is undoubtedly a leader in its sector. Most likely, we have all consumed their products since childhood, as they are responsible for the daily production of millions of wafers, cones, and cookies for sale in stores, supermarkets, and for the production of major ice cream brands.

When they contacted our studio, one of our first tasks was to analyze their brand, packaging, and determine whether consumers remembered it. We soon realized that, although it has been present for nearly 70 years, consumers did not easily recognize it. The problem? A confusing brand presence, a lack of clear strategic direction in terms of branding, and numerous graphic versions of their packaging for similar products.

After a thorough analysis and establishing a joint strategy with the company, we began the redesign of their entire corporate identity. We simplified their shapes and colors, focusing on making it recognizable and memorable. From the logo and the created styles, we built a visual system and graphics that would connect with consumers through the most tangible element: their packaging.

We conducted several product photography sessions, which helped us illustrate the entire graphic universe of Dicar: their website, stands for trade shows, ads in industry magazines, animations, corporate presentations, product catalogs, and of course, the packaging.