Pixelarte estudio de diseño - Dermocracy-diseño identidad corporativa y publicidad exterior
Pixelarte estudio de diseño - fotografía de producto para Dicar

Dicar, a new visual identity and packaging line for the mass market

Brand redesign and creation of a visual system for an icon in the production of ice cream wafers and cones.

Customer
Dicar
Sector
Year
2022
Pixelarte diseño gráfico - Dicar - tipografía corporativa
Pixelarte diseño gráfico - Dicar - diseño identidad corporativa e ilustración
Pixelarte estudio de diseño gráfico - Diseño de Identidad Corporativa para Dicar

Dicar is undoubtedly a leader in its sector. Most likely, we have all consumed their products since childhood, as they are responsible for the daily production of millions of wafers, cones, and cookies for sale in stores, supermarkets, and for the production of major ice cream brands.

When they contacted our studio, one of our first tasks was to analyze their brand, packaging, and determine whether consumers remembered it. We soon realized that, although it has been present for nearly 70 years, consumers did not easily recognize it. The problem? A confusing brand presence, a lack of clear strategic direction in terms of branding, and numerous graphic versions of their packaging for similar products.

After a thorough analysis and establishing a joint strategy with the company, we began the redesign of their entire corporate identity. We simplified their shapes and colors, focusing on making it recognizable and memorable. From the logo and the created styles, we built a visual system and graphics that would connect with consumers through the most tangible element: their packaging.

We conducted several product photography sessions, which helped us illustrate the entire graphic universe of Dicar: their website, stands for trade shows, ads in industry magazines, animations, corporate presentations, product catalogs, and of course, the packaging.

What did we do?

· Creative direction
· Brand redesign
· Corporate identity
· Coordinated graphics
· Illustration
· Packaging
· Claims y copy
· Social media graphics
· Photography art direction

Pixelarte estudio de diseño gráfico - Diseño de Identidad Corporativa para Dicar
Pixelarte estudio de diseño - fotografía de producto para Dicar
  • Pixelarte estudio de diseño gráfico - Diseño de packaging alimentario para Dicar
  • Pixelarte estudio de diseño gráfico - Diseño de packaging alimentario para Dicar
  • Pixelarte estudio de diseño gráfico - fotografía de producto para Dicar
  • Packaging anterior de dicar
  • Pixelarte - diseño grafico - Dicar - marca -identidad grafico- packaging alimentario
  • Pixelarte estudio de diseño - Dicar - diseño identidad corporativa y packaging
  • Pixelarte estudio de diseño gráfico - Diseño de packaging alimentario para Dicar
  • Pixelarte estudio de diseño gráfico - Diseño de packaging alimentario para Dicar
  • Pixelarte estudio de diseño gráfico - Diseño de packaging alimentario para Dicar
Pixelarte estudio de diseño - Diseño de web corporativa para Dicar
Pixelarte estudio de diseño - Dicar - diseño identidad corporativa y packaging
Pixelarte estudio de diseño - Diseño de identidad corporativa para Dicar
Pixelarte estudio de diseño - Diseño de packaging para Dicar
Pixelarte estudio de diseño - Diseño de packaging para Dicar
Pixelarte estudio de diseño gráfico - Diseño de Identidad Corporativa para Dicar
Pixelarte estudio de diseño - Diseño catálogo corporativo para Dicar
Pixelarte - diseño grafico - Dicar - marca -identidad grafico- packaging alimentario
Pixelarte estudio de diseño gráfico - Diseño de packaging alimentario para Dicar
Pixelarte estudio de diseño - fotografía de producto para Dicar
Pixelarte estudio de diseño - Dicar - diseño identidad corporativa y packaging
Pixelarte estudio de diseño gráfico - Diseño de identidad corporativa para Dicar
Pixelarte estudio de diseño gráfico - Diseño de identidad corporativa para Dicar
Pixelarte estudio de diseño - Dicar - diseño identidad corporativa y packaging
Pixelarte estudio de diseño gráfico - Diseño de Identidad Corporativa para Dicar
Pixelarte estudio de diseño gráfico - Diseño de web para Dicar
Pixelarte estudio de diseño gráfico - Diseño de web para Dicar

Would you like to see your project transformed into a success story like this one? Find out how we can turn your ideas into tangible and lasting results.✨

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