Consulting, design and web programming for Hisense Spain and Portugal

Analysis of the online presence of the Chinese technology brand

When the Chinese technology company Hisense proposed to us the challenge of consulting on its future website, as well as its design and programming, we found it really interesting, so we turned fully to analyse how a technological brand should be projected as theirs and what a user and / or potential client expected to find when they arrived at their official site for Spain and Portugal.

From this in-depth analysis and seeing what the online presence of companies in the technology sector, we began to work to create a clear and clean web interface, where all their products, such as TVs, smartphones, household appliances, etc. showed their attractive design, without giving up the usability of the web and fast navigation, something increasingly valued by search engines like Google.

Hisense is one of the world leaders in Smart TVs, home appliances and smartphones, the third brand in television sales worldwide and a company with presence in one hundred and thirty countries. Their responsibility, therefore, is high. Especially in a sector as competitive and dynamic such as the technology one, where changes occur so quickly that you have to keep your eyes wide open so as not to fall behind. In this sense, it is a constantly updating website, constantly incorporating landing pages typical of the launch of new products or sponsorship of events such as the 2018 Russia World Cup, of which Hisense was the official television.

As it is unthinkable today to think of the web based only on desktop computers, the different versions of the web were designed to adapt perfectly to different mobile devices, such as smartphones and tablets, to enjoy an excellent user experience and that this, in turn, translates into a greater conversion in results. Just a year later, both the presence of the brand in all purchasing chains, as well as the perception of the brand by Spanish and Portuguese users, has been increasing until it is one of the brands most valued for its value for money.

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Client Hisense
Categories Web
Year 2017

Almudena Santamaría

Marketing manager en Hisense Iberia

Ser sincero en los consejos, generar críticas constructivas y aportar sugerencias son para mí, aspectos determinantes en un proveedor. Pixelarte es ya parte de la familia Hisense porque cumple estos requisitos y aporta valor a las empresas. Valor con sus trabajos impolutos y valor como soporte externo al departamento de marketing”.

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