School Admission Campaign of the Consellería de Educació de la Generalitat Valenciana
Creation of the campaign, TV spots, radio ads, outdoor advertising, and website design for the student enrollment process
What did we do?
· TV Spots
· Radio Ads
· Illustration
· Motion Graphics
· Campaign Creation
· Posters and Outdoor Advertising
· Claiming
· Web Interface
· Social Media
At the typographic level, we were clear that the campaign’s claims needed to be perceived with strong character, so we opted for the PP Right Grotesk typography by PangramPangram, which provided the personality we were looking for.