Beta-Labs: Corporate Identity Design for a Cloud Development Company
Creating a Comprehensive Visual Identity System to Make a Brand Memorable
Beta-Labs was born as an ambitious spin-off of Iukanet, responding to the growing need for application management and development services in the Cloud identified among their clients. Initially, Beta-Labs operated as an internal department of Iukanet, developing programming solutions to meet increasing demand. Over time, the success of this initiative made it clear that Beta-Labs needed its own corporate identity to reflect its autonomy, while maintaining the technological DNA of the parent company.
Designing a Visual Identity System for Beta-Labs
When a project like this comes to our studio, we don’t just create a corporate identity; we develop a complete Visual Identity System that captures the brand’s essence, projecting a fresh and modern image that adapts to the constant changes in the Cloud Computing sector, while also being able to coexist with its parent company, Iukanet. In an ecosystem where many brands tend to follow a non-differentiated aesthetic, our goal was to create new schemes and develop a memorable and attractive visual proposal to help Beta-Labs stand out and continue growing within the sector.
The Creative Process: Freedom and Trust in Pixelarte
From the beginning, Juan, the head of Beta-Labs, decided to trust Pixelarte, giving us full creative freedom, as we came highly recommended by companies in his network. He wanted to fully rely on our experience to advise and guide him through the process of building his new brand, ensuring it authentically reflected its essence.
Connecting with the Audience
One of the most distinctive aspects of the project is the use of ASCII illustrations, a resource that goes beyond aesthetics. This nod to the origins of computing and programming directly connects with the target audience. With this corporate identity, Beta-Labs aims not only to attract corporate clients but also to position itself in the sector and be attractive when recruiting new talent for the company.
What did we do?
· Logo creation
· Corporate identity and Visual Identity System design
· Illustrations, animations, and graphic elements
· Cloud sector-optimized web design
Resultados y Posicionamiento de Beta-Labs
Con la implementación de su branding, Beta-Labs se diferencia claramente de sus competidores y se posiciona como una entidad confiable y actual en el sector de la programación y desarrollo en el Cloud. El Sistema de Identidad Visual diseñado ayudará a Beta-Labs a posicionarse en un mercado generalista y a destacar de manera efectiva en el nicho específico que busca. Los elementos visuales frescos y originales están concebidos para captar la atención de un público exigente y curioso que valora la innovación en el sector tecnológico.
El trabajo que realizamos desde Pixelarte para Beta-Labs demuestra cómo un Sistema de Identidad Visual bien concebido puede ayudar a una empresa a destacar en un mercado competitivo como el del Cloud Computing. La apuesta por la creatividad, la conexión con la historia del sector y la innovación visual son clave para posicionar a Beta-Labs como un referente en su campo.