Pinturas La Pajarita: Corporate Identity Design

Designing the visual universe for a brand with tradition that connects with its audience

Redefining the identity of a historic brand

At Pixelarte, we were thrilled when Pinturas La Pajarita, a family-owned company founded nearly a century ago, entrusted us with designing their new corporate identity. This iconic brand, renowned for its presence in major retailers such as Leroy Merlin, Bauhaus, and El Corte Inglés, as well as its online activity, sought to connect more emotionally and effectively with its national and international customers.

La Pajarita seamlessly blends tradition and innovative spirit in each of its products. From paints for decoration and crafts to resins and varnishes, the brand needed a visual identity that reflected its commitment to creativity and current trends. Our challenge was to provide them with a graphic system that not only communicated their history but also projected modernity and approachability, creating meaningful connections with their audience.

A strategic approach to corporate identity design

Our work began with an in-depth analysis of the brand. We had previously collaborated with La Pajarita on the packaging design for most of their product ranges, which allowed us to understand their DNA and identify key areas for improvement.

Defining the storytelling was one of the fundamental pillars of the project. We delved into their history, values, and target audience, identifying their approachable and inspiring character as differentiating elements. From there, we designed a corporate visual identity that balanced the technical qualities of their products with the emotions they evoke when used. Every brushstroke, color, and typeface was carefully chosen to convey dynamism, creativity, and personal satisfaction.

Customer

La Pajarita

What did we do?

· Corporate identity design
· Visual identity system
· Creative direction
· Packaging

pixelarte diseño gráfico identidad corporativa la pajarita icono cubo

pixelarte diseño gráfico identidad corporativa la pajarita icono pajarita

Visual elements that inspire creativity

One of the most remarkable aspects of La Pajarita’s new corporate identity design was the use of abstract shapes inspired by brushstrokes. These forms intuitively symbolize the use of the product by customers, creating an immediate emotional connection. This visual language not only enriches the brand’s communication but also differentiates it from competitors, traditionally more focused on industrial aesthetics.

Visual elements that inspire creativity

A brand manual to ensure consistency

As an essential part of the project, we developed a corporate identity manual that includes all graphic elements and defines how they should be applied across various media. From signage and packaging to corporate presentations, social media, and art direction in photography, this manual ensures the brand maintains visual coherence in every interaction with its audience.

Impact and international projection

The new corporate identity of Pinturas La Pajarita enhances its positioning as an approachable, inspiring, and accessible brand. This transformation not only strengthens their emotional connection with the public but also boosts their presence in international markets such as Europe and LATAM. This project represents a turning point for La Pajarita and an enriching experience for us at Pixelarte, reaffirming our commitment to designing visual identities that make a difference.

A brand manual to ensure consistency

Impact and international projection