Omoi Pharmacy Coach: naming, logotype & identity design.
Global corporate identity design for a pharmaceutical consultancy.
Omoi Pharmacy Coach is a pharmaceutical consultancy that was created with the aim of providing training to pharmacies so that they can acquire the necessary guidelines to provide their customers with the most satisfactory service possible. This advisory project, led by two women, was based on a philosophy of life focused on consideration for others, care, specialization, and excellence.
In 2018, they contacted Pixelarte to create a corporate identity for their new project. Their brand did not yet have a name, so we started there. In Sanskrit, the philosophy of working as a team and creating harmony to achieve more effective communication is called ‘omoi’. We found this term to be impactful, concise, and not registered to any other company, so we decided to choose it as the brand name. Additionally, our clients asked us to work on the overall branding of their project.
With the name Omoi in mind, we developed a global corporate identity design: from the logo design – both typographic and illustrated with an isotipo – to applied graphics, corporate stationery, merchandise, a pictogram system, and a responsive website design. We also proposed brand communication guidelines that were in line with their company values.
We decided to reflect the Sanskrit philosophy in every detail, especially in the isotipo design, where we represented two outstretched hands as a sign of support and willingness to help and accompany on the journey – a philosophy that the project embraced regarding pharmacies. Additionally, for the printing of all materials, we chose natural textures and a color palette that played with gray, pastel pink, and dark blue for the entire corporate image.
The final result was a youthful and fresh corporate image that perfectly combines all the conceptual values of the brand.
What did we do?
· Creative direction
· Naming & claims
· Corporative identity.
· Coordinated graphics.
· Web design
· Web programming
Omoi is based on the union of the two people who created this company. They are two women who, after several jobs together, decided to start their own project. From this union comes the concept of ‘omoi’, as the union of two people with the same goal.