Corporate identity design for Velox, a US logistic company.
Logo design, fleet of vehicles, corporate stationery, uniforms and loading docks for a Brownsville, Texas company.
Velox Logistic Solutions is a company based in Brownsville (Texas), which is dedicated to imports and exports between the USA and Mexico, where they also have offices. The company’s main activity is the transportation of goods between the two countries, which is no simple task considering the delicate nature of the policies surrounding the entry of products into the USA.
Velox had many years of experience performing logistics for companies on either side of the US-Mexico border, but they had a problem: their branding did not reflect their strength in this sector, and the image that they were projecting did not match their experience in the transportation of goods and the processing of permits for international logistics, so they decided to call us. The first thing we did was send them a very detailed questionnaire that would help us get to know the unique features of their sector and of their company, and, in turn, allow them to reflect upon many questions they had never considered before. This is a fundamental step in each one of our projects.
When we created its corporate identity, we studied both their competition and the features of the area in which they operate. This research led us to design an imposing eagle flying under the sun. The eagle, besides being a symbol of both countries, represents attributes that are highly valued by the sector, such as speed, security, agility and precision.
The logo, made up of synthesized and geometric shapes, which combined a bold cursive script, imparted the strength and dynamism that we were seeking for Velox. We also used a powerful color palette that would ensure that it would not go unnoticed and be readily identified: an intense blue that brought confidence and a yellow that communicated energy.
What did we do?
· Creative direction
· Corporate identity
“The eagle, in addition to being a symbol of both countries, represents highly valued qualities in the industry, such as speed, safety, agility, and precision.”
“The logo, with highly synthesized and geometric shapes, combined with a bold cursive typography, provided the strength and dynamism we were looking for Velox. We also used a powerful combination of colors to ensure it wouldn’t go unnoticed and be easily identifiable.”
