Branding and packaging for the Chinese company Yierwo. Design of the image and packaging for a brand of products sold in multiprice stores.
Design of the image and packaging for a brand of products sold in multiprice stores.

What did we do?
· Creative direction
· Corporative Identity
· Packaging

The image should enable quick and transparent communication, as well as convey the idea that Yierwo’s products are superior to those that one can usually find in bazaars or multiprice stores.

The packaging we designed was meant to present the product without any blister coverings in between: we wanted the product itself to be the main character.




Yierwo cuenta con tres líneas de productos: fontanería, jardinería y ferretería. A cada uno de ellas le asignamos una combinación de colores, siguiendo las mismas pautas que habíamos definido para la marca principal.



