Pixelarte Calendar 2020
Editorial design and illustration of annual calendar
In Pixelarte we wanted to start a 2020 full of colour and good vibes for the next twelve months. So we decided to create our own annual calendar, in order to enjoy the process and accomplish a self-promotion action, further from our business routine. We resumed a project that we already carried out in 2016 (that calendar dedicated to the Natural Parks of the Valencian Community) again together with Gráficas River, the leading printing company of our studio and with which we have been collaborating since our birth in 2004. This year, the motto has been “Illustrated Valencian Architecture” and, once again, Pixelarte has been in charge of the editorial design and illustration of the project, and Gráficas River of the printing and binding.
When we started working on the idea a few months before, we did not imagine that we would experience a global pandemic and that this piece of art would be a window to freedom and absolute nostalgia during a long quarantine. The Pixelarte calendar 2020 is a unique illustration project, again with a Valencian theme, our home and maximum inspiration. During this creative process we decided that this time it was the turn of Valencian architecture, and we wanted to pay tribute to some of the most beautiful and emblematic buildings in the city of Valencia. So, we chose those constructions perhaps not so well known by the general public, and we portrayed them into 12 + 1 illustrated postcards, with a minimalist design and soft colours which evoke a calm feeling. In our compilation there are historical and memorable buildings such as the Colón Market, the Bombas Gens factory, the Las Arenas spa, the Russafa Market or the Jewish House, besides the place where our studio is based: a stately building in the historic centre of Valencia.
This year, in addition to sharing the calendar with our family, friends, customers, suppliers and other colleagues by profession, we have decided to also share it with our followers on social networks through monthly giveaways. So if you want to get yours, stay tuned to our Instagram profile!
What did we do?
· Creative direction
· Editorial design
· Production, printing and distribution
“The Pixelarte calendar 2020 shows buildings of Valencian architecture in 12+1 illustrated postcards, with a minimalist design and soft colors which evoke a calm feeling.”