The Fitzgerald Burger Company: Corporate Identity and Complete Visual System for a Burger Chain
How to make such a saturated business model stand out and achieve rapid expansion. drawn lettering logo e identidad global

What did we do?
· Creative direction
· Lettering
· Corporate identity
· Visual sistem
· Illustration
· Packaging
· Social media graphics
· Photography
· Signage and Interior design





To create the logo we took inspiration from antique American letterings and signs from the early and mid 20th century, especially in New York.






We do hand lettering with brushpen, as well as customised illustrations for product icons








The goal was to create a genuine image, a bit hooligan and rogue, with a premium touch in a vintage atmosphere. A different place that takes us directly to the heart of Soho in New York.






