The Fitzgerald Burger Company: Corporate Identity and Complete Visual System for a Burger Chain

How to make such a saturated business model stand out and achieve rapid expansion. drawn lettering logo e identidad global

Our job was to design and develop the whole global corporate identity, including branding, packaging and guidance through the design and decoration process for The Fitzgerald Burger Company, a brand new burger restaurant placed in Valencia. A gourmet fast-food restaurant in a different space, where taste delicious burgers and hotdogs flame grill cooked with high quality fresh ingredients.

For the branding creation process, we did a hand drawn lettering with brushpen, and also tailor-made illustrations for the product icons to build an original image, a little bit badass but with a premium vintage touch. A different place that brings us directly to New York’s Soho heart.

Photography: Pixelarte and Mara Cozar.

Customer

Fitzgerald

What did we do?

· Creative direction
· Lettering
· Corporate identity
· Visual sistem
· Illustration
· Packaging
· Social media graphics
· Photography
· Signage and Interior design

To create the logo we took inspiration from antique American letterings and signs from the early and mid 20th century, especially in New York.

We do hand lettering with brushpen, as well as customised illustrations for product icons

The goal was to create a genuine image, a bit hooligan and rogue, with a premium touch in a vintage atmosphere. A different place that takes us directly to the heart of Soho in New York.

What they say about us

Trabajar con Pixelarte ha sido una experiencia excelente. Desde el primer momento supieron captar nuestras ideas y transformarlas en una identidad visual moderna, fresca y alineada con nuestros valores. El proceso fue colaborativo, profesional y con una comunicación muy fluida. El resultado es una imagen de marca adaptable, sofisticada y cercana, que funciona perfectamente en todos los soportes. Se nota su compromiso con la calidad y la creatividad en cada detalle. Recomiendo sin dudar a Pixelarte a cualquier empresa que busque una identidad visual potente y bien construida. ¡Estamos encantados con el resultado!

Iukanet & Beta-Labs

CEO Fundador de Iukanet y Beta-Labs