The Fitzgerald burger company. HanThe Fitzgerald Burger Company, Corporate identity and complete visual system for a chain of burger restaurants
How to make such a saturated business model stand out and achieve rapid expansion. drawn lettering logo e identidad global
![Pixelarte Estudio Diseño de Valencia - Identidad Fitzerald hamburguesería](https://pixelarte.es/wp-content/uploads/2018/01/pixelarte-estudio-diseno-cartel-the_fitzgerald-burger.jpg)
Our job was to design and develop the whole global corporate identity, including branding, packaging and guidance through the design and decoration process for The Fitzgerald Burger Company, a brand new burger restaurant placed in Valencia. A gourmet fast-food restaurant in a different space, where taste delicious burgers and hotdogs flame grill cooked with high quality fresh ingredients.
For the branding creation process, we did a hand drawn lettering with brushpen, and also tailor-made illustrations for the product icons to build an original image, a little bit badass but with a premium vintage touch. A different place that brings us directly to New York’s Soho heart.
Photography: Pixelarte and Mara Cozar.
What did we do?
· Creative direction
· Lettering
· Corporate identity
· Visual sistem
· Illustration
· Packaging
· Social media graphics
· Photography
· Signage and Interior design
![](https://pixelarte.es/wp-content/uploads/2018/01/estudio-pixelarte-diseno-merchandising-the_fitzgerald-e1681299032255.jpg)
![](https://pixelarte.es/wp-content/uploads/2018/01/pixelarte-branding-digital-para-restaurantes-logotipo-the_fitz-e1721030269991.jpg)
![](https://pixelarte.es/wp-content/uploads/2018/01/pixelarte-estudio-diseno-valencia-branding-para-restaurante-the_fitzgerald.jpg)
![](https://pixelarte.es/wp-content/uploads/2018/01/pixelarte-branding-para-hosteleria-diseno-logotipos-productos-para-the_fitzgerald.jpg)
![](https://pixelarte.es/wp-content/uploads/2018/01/pixelarte-branding-para-restaurantes-hamburgueseria-fitzgerald-interior.jpg)
To create the logo we took inspiration from antique American letterings and signs from the early and mid 20th century, especially in New York.
![](https://pixelarte.es/wp-content/uploads/2021/12/aaa.jpg)
![](https://pixelarte.es/wp-content/uploads/2018/01/pixelarte-estudio-diseno-bocetos-logotipo-fitzgerald-burger-company.jpg)
![](https://pixelarte.es/wp-content/uploads/2018/01/estudio-diseno-pixelarte-rotulacion-fachada-restaurante-fitzgerald-burger-company.jpg)
![](https://pixelarte.es/wp-content/uploads/2019/01/Pixelarte-Fitzgerald-01.jpg)
![](https://pixelarte.es/wp-content/uploads/2019/01/Pixelarte-Fitzgerald-02.jpg)
![](https://pixelarte.es/wp-content/uploads/2019/01/Pixelarte-Fitzgerald-03.jpg)
We do hand lettering with brushpen, as well as customised illustrations for product icons
![Diseño de identidad corporativa restaurante The Fitzgerald - Estudio de diseño en Valencia Pixelarte](https://pixelarte.es/wp-content/uploads/2019/01/Pixelarte-Fitzgerald-10.jpg)
![](https://pixelarte.es/wp-content/uploads/2019/01/Pixelarte-Fitzgerald-08.jpg)
![](https://pixelarte.es/wp-content/uploads/2019/01/Pixelarte-Fitzgerald-07.jpg)
![](https://pixelarte.es/wp-content/uploads/2019/01/Pixelarte-Fitzgerald-11.jpg)
![](https://pixelarte.es/wp-content/uploads/2018/01/pixelarte-estudio-disenadores-logo-calidad-the-fitzgerald.jpg.jpg)
![](https://pixelarte.es/wp-content/uploads/2018/01/pixelarte-estudio-fotografia-hosteleria-restaurante.jpg)
![](https://pixelarte.es/wp-content/uploads/2018/01/estudio-diseno-pixelarte-take_away-the_fitzgerald-burger-e1721031267471.jpg)
![](https://pixelarte.es/wp-content/uploads/2019/01/Pixelarte-Fitzgerald-15.jpg)
The goal was to create a genuine image, a bit hooligan and rogue, with a premium touch in a vintage atmosphere. A different place that takes us directly to the heart of Soho in New York.
![](https://pixelarte.es/wp-content/uploads/2019/01/Pixelarte-Fitzgerald-14.jpg)
![Diseño de identidad corporativa restaurante The Fitzgerald - Estudio de diseño en Valencia Pixelarte](https://pixelarte.es/wp-content/uploads/2019/01/pixelarte-diseno-grafico-merchandising-para-hamburgeseria-The_Fitzgerald.jpg)
![Diseño de identidad corporativa restaurante The Fitzgerald - Estudio de diseño en Valencia Pixelarte](https://pixelarte.es/wp-content/uploads/2019/01/Pixelarte-Fitzgerald-17.jpg)
![](https://pixelarte.es/wp-content/uploads/2019/01/Pixelarte-Fitzgerald-18.jpg)
![Diseño de identidad corporativa restaurante The Fitzgerald - Estudio de diseño en Valencia Pixelarte](https://pixelarte.es/wp-content/uploads/2019/01/pixelarte-diseno-packaging-para-hamburgeseria-The_Fitzgerald-e1681377058385.jpg)
![Diseño de identidad corporativa restaurante The Fitzgerald - Estudio de diseño en Valencia Pixelarte](https://pixelarte.es/wp-content/uploads/2019/01/Pixelarte-Fitzgerald-19.jpg)
![](https://pixelarte.es/wp-content/uploads/2018/01/estudio-pixelarte-diseno-parches-tela-the_fitzgerald.jpg)