The Fitzgerald burger company. HanThe Fitzgerald Burger Company, Corporate identity and complete visual system for a chain of burger restaurants
How to make such a saturated business model stand out and achieve rapid expansion. drawn lettering logo e identidad global
Our job was to design and develop the whole global corporate identity, including branding, packaging and guidance through the design and decoration process for The Fitzgerald Burger Company, a brand new burger restaurant placed in Valencia. A gourmet fast-food restaurant in a different space, where taste delicious burgers and hotdogs flame grill cooked with high quality fresh ingredients.
For the branding creation process, we did a hand drawn lettering with brushpen, and also tailor-made illustrations for the product icons to build an original image, a little bit badass but with a premium vintage touch. A different place that brings us directly to New York’s Soho heart.
Photography: Pixelarte and Mara Cozar.
What did we do?
· Creative direction
· Corporate identity
· Visual sistem
· Social media graphics
· Signage and Interior design
To create the logo we took inspiration from antique American letterings and signs from the early and mid 20th century, especially in New York.
We do hand lettering with brushpen, as well as customised illustrations for product icons
The goal was to create a genuine image, a bit hooligan and rogue, with a premium touch in a vintage atmosphere. A different place that takes us directly to the heart of Soho in New York.