Burbur Pro: Identity and packaging of professional products for pets

Burbur PRO stems from the need of creating a line for professionals within the Burbur Pet Care brand, which we already had the pleasure of creating for the client. To this end, we redesigned their logo, adding a PRO stamp and giving this new line their own personality within the Burbur universe.  

When creating this new graphic line the goal was to aim at a specific target, different from the main brand: groomers or pet grooming professionals. In order to be able to cater to the needs of such a specific sector as grooming, the range is made up of a variety of exclusive and technical products (shampoos, masks and conditioners) made with top quality ingredients. This is why creating a particular identity that would endorse their quality and function was something absolutely necessary. 

Unlike the brand Burbur that aims to be fresh and fun because it’s targeting the final consumer, Burbur PRO seeks to convey a more scientific, serious and professional image without losing the essence of the brand’s graphic universe. Also, due to the nature of its products, it was important for the created graphic line to adapt perfectly to the different sizes and formats in which the product could be presented. Thus, the coordinated graphics created for this new line are based on geometrical forms and on the use of striking colours for the product’s segmentation but maintaining the brand’s mauve tone as the main theme.

The result is a current and professional identity that keeps growing and enriching the graphic universe of Burbur Pet Care.