Diseño de identidad corporativa para marca de ropa sostenible - Branding para firma de slow fashion Urvara - Diseño de logotipo - Estudio de diseño gráfico en Valencia Pixelarte

Urvara: naming, corporate identity and packaging for slow fashion brand

Corporate image, art direction and graphic universe creation for a sustainable fashion company

Customer
Urvara | Cantabria (España)
Sector
Year
2017

Urvara is a young sustainable clothing brand that is committed to fair trade and slow fashion as a brand philosophy. This new trend in the sector is a way of producing and buying that is committed not only to the quality of the garments, but also to a series of values ​​in their production and transportation. With these premises, this Cantabrian brand was born with the need to “be named” and create a whole corporate image around it, according to its core values ​​and ethics.

Whenever we do a naming or a corporate identity in Pixelarte, we start from a complete questionnaire that we send to the client with the idea of ​​working together throughout the process. We have been improving this survey over the years, in order to understand the essence of the brand, the company and its activity within the sector, as well as to know and analyse its competition and its strengths -and weaknesses- on which all their identity must be sustained.

Finally, Urvara was the name chosen for this sustainable online clothing store. It is a term from Sanskrit language that refers to the fertility of Mother Earth. From the chosen name and the inspirational moodboard that we elaborated, began to take shape what was to become the entire graphic universe of this sustainable fashion brand.

A Didona serif typeface was chosen to create the logo design; an elegant typeface with personality, which has been closely linked to the world of fashion throughout history. This, together with a pastel colour palette, created the ideal visual code to transmit the calm and care with which each of the garments was created. All this together with a series of awareness messages in English about responsible consumption, built the corporate identity that makes Urvara a memorable sustainable clothing brand, and places it in this complex scene of the sector in Spain.

In addition to the naming and logo design, we completed the branding with a system of illustrated pictograms to enhance the brand communication on the garments themselves. Lastly, in addition to the art direction in photography -which helped to come out easily with the styles for their lookbook, catalogs and posters– we designed all their corporate stationery, textile labels for clothes, tote bags, shopping bags and a beautiful and ecological packaging design so that the unboxing experience was perfect.

What did we do?

· Naming & claims
· Corporate identity
· Creative direction
· Coordinated graphics
· Packaging
· Photography art direction

What they say about us

  • Estudio de diseño Valencia Pixelarte clientes - Logo Hisense

    "Being honest in advice, providing constructive criticism , and offering suggestions are crucial aspects for me in a supplier. Pixelarte is already part of the Hisense family because they meet these requirements and add value to companies. They provide value with their impeccable work and as an external support to the marketing department."

    Almudena Santamaría.

    Marketing Manager.

  • Estudio de diseño Valencia Pixelarte clientes - Logo Pol Nostrum

    "The final result of each assignment always exceeds our expectations by far ; their ability to adapt to any setback, their approachability, and their 'creative flair' make Pixelarte more than a service provider—a perfect partner. Pixelarte has made my product visible , valued, and desired to be tried."

    Pablo López.

    Manager

  • Estudio de diseño Valencia Pixelarte clientes - Logo Billin

    "Since the beginning of Billin, we placed great importance on our brand, but when it came to creating it, we found ourselves lost as we didn't know how to convey our values. Then Pixelarte came along and completely turned everything around for us . The studio crafted a brand that perfectly represented all the values we sought; what they managed to create was simply an unparalleled and unique brand ."

    Diego Goya.

    Founder and CEO at Billin.

  • Estudio de diseño Valencia Pixelarte clientes - Logo Tagloo

    "Starting a new project is very challenging, which is why having good support is so important. We've found that support in Pixelarte: Jorge and his team have brought us a wealth of creativity and experience in the world of photography apps. They understood what Tagloo was about and where we wanted to take it. Now it's a global project, with a brand design and app solution that makes you proud to showcase it anywhere in the world. Thank you Pixelarte for being part of Tagloo."

    Álvaro Trénor.

    CEO of Talgoo.

  • "For the publication of the Fallas magazine at Onda Cero, we contacted Pixelarte years ago. We were looking for fresh ideas and a more current look. What impressed me first about them was their thoroughness and high standards in their work , as well as their client relationships. If I have to sum up in a few words what Pixelarte has brought to us since then, I would emphasize their professionalism and their ability to understand and meet their clients' needs."

    Inma Royo.

    Commercial Director of Onda Cero Radio.

  • "I started talking with them without any knowledge of the creative work processes, and from the very beginning, they guided me with kindness, respect, and a lot of patience .They advised me and made me understand what I needed, not what others wanted to sell me. Their honesty helped me save money, time, and effort."

    Rolando A. González.

  • "Pixelarte is a great team that has inspired us with their passion for design and helped us integrate it into our way of working. They have adapted to our company's needs and provided us with solutions .Their availability, continuous communication with the client, and friendly, approachable manner have made project development easier. Their professionalism and high standards have contributed significantly to the quality of our projects."

    Consuelo Marí.

  • Estudio de diseño Valencia Pixelarte clientes - Logo Esmovia

    "Working with Jorge and his team makes our lives easier: they are very professional and approachable , and they always add a creative and special touch to the ideas we propose. Every time we entrust a project to Pixelarte, we know everything will go smoothly. The results are evident, and our clients appreciate that ."

    Mª Ángeles Ruiz Gámez

    Director of Esmovia

  • "An artisanal approach for a digital result. Working with Pixelarte means extraordinary care in both the process and the finishes. Their work is refined, very detailed, and full of common sense . They have a self-critical spirit that drives them toward excellence . All of this aligns with the pillars of 'Ceramic DNA' and its goal of valuing craftsmanship. It has been a smooth process and a pleasure to share the journey with them. Great team!"

    Ana Illueca

    Ceramist and director of ADN Cerámico

  • Estudio de diseño Valencia Pixelarte clientes - Logo Mustang

    "For me, Pixelarte is more than a supplier; it is a tool. And not just because of their impeccable work , but because of their style and reliability when it comes to a project . To me, they are the standard in the rigor-creativity relationship for agencies and designers. In fact, as Marketing Director at Mustang, I coined this equation as 'the Pixelarte scale'."

    Gabriel Pons

    Marketing Manager at Mustang-MTNG Experience

  • ¨We are delighted with the work done by your team. We had worked with them before and were very satisfied, so we trusted them again for the complete design of our new company. Although we had doubts about using black and yellow colors, the final result has exceeded all our expectations. The design is clean and eye-catching, capturing the essence of our brand perfectly. Thank you for your professionalism and creativity

    Macarena Díaz.

    Founding Partner of Divelec

  • ¨We aimed to elevate the professional quality of our institutional calendar designs while adapting our department's new graphic identity. Pixelarte has been the solution to both needs,delivering in record time and with an absolutely satisfactory outcome. We felt heard and involved throughout the entire process, with an efficient working method, even though our deadlines were tight. The perfect partner in understanding the importance of design and graphic identity.¨

    Ignacio Marín.

  • Great professionals! We worked on a corporate identity and web design overhaul. It was my first project at the company, and they assisted me every step of the way, showing themselves to be a great team and excellent professionals with a lot of patience. I am very grateful.

    Yolanda Grau.

    Management Team of Instalaciones GRAU

  • Great professionals! We worked on a corporate identity and web design overhaul. It was my first project at the company, and they assisted me every step of the way, showing themselves to be a great team and excellent professionals with a lot of patience. I am very grateful.

    María Hidalgo Arellano.

    Management Team of Clínica Dental Juan Margarit.

  • They are top-notch! They convey your idea with accuracy and creativity .

    Toni Gaspar.

    President of the Provincial Council of Valencia.

  • The work carried out by Pixelarte in creating the identity and visual branding system for Dermocracy was exceptional. Their detailed approach to packaging design and comprehensive project management reflected a high level of professionalism and creativity . The team's ability, led by Jorge, to understand and transform our vision into a cohesive and appealing brand was key to our success. Highly recommended for their significant contribution to brand development.

    Fran Forés.

    CEO of Dermocracy

  • "We approached Pixelarte with many scattered ideas and a desire to present ourselves more professionally. They managed to listen to us and materialize our vision and essence through a very good identity proposal that fits who we are as a logistics company. In addition to this, they delivered a beautiful and comprehensive website, very professional. We are grateful to have found Pixelarte and we highly recommend them if you want to take your company to the next level."

    Jeyson Blanco.

    CEO of Segucargo

  • "We commissioned Pixelarte for the design, corporate image, packaging... of our brand burbur, and we are very pleased with the result. They have been very attentive and collaborative . Highly recommended."

    Josep Ripoll.

    Manager of Burbur.

  • "Super professional and charming as well. They have created the corporate image for our pharmacy, and we couldn't be happier!! They have done a fantastic job! 100% recommended."

    María Martinez Gimeno.

    Manager of Martinez Gimeno Pharmacy.

  • "We worked with Pixelarte for the design of the new pharmacy, and it was extremely easy! The result was perfect, consistently reflecting a style very suited to our way of thinking and the atmosphere of the pharmacy. Their involvement in the project was always 100%, and we gave them freedom to act, resulting in a much better outcome than expected. Great work, and highly profitable too, as we believe our new image has strengthened existing clients and attracted new ones. It was definitely a huge success to have Jorge and his entire team on board—thank you very much!"

    Farmacéutico Horacio Jiménez.

    Pharmacist Horacio Jiménez.

  • :"After almost 30 years since the opening of the first 'Cobel' store, we saw the need for a significant change in our corporate image. From the first contact, we knew they were the ideal company and exactly what we were looking for, both for their professionalism and the quality evident in all their projects. We are extremely grateful for the project completed and for how it has improved our company as a result."

    Jose Vicente Sayas.

  • "Without a doubt, one of the best graphic design studios in Valencia. In the case of our company, Miscota, the result has always been brilliant. Surely, we will carry out more projects with them in the future."

    Vicent Jornet.

    General Director of Miscota.

  • "They are very professional. In my case, what gave me a lot of confidence was seeing that for them, design isn't just about having good taste but also is based on solid principles in their work . The results are excellent, and the value they add to your brand is hard to surpass . Highly recommended..."

    Javier Lacambra.

    Manager of Lacambra Guitar School.

  • Estudio de diseño Valencia Pixelarte clientes - Logo Pinguitours

    "Pixelarte is a guarantee of success in every aspect: exceptional and completely personalized original designs, meticulous adaptation of the project to the location, and above all, unbeatable after-sales service. Bravo for Pixelarte, they are much more than a supplier! "

    Juan Miguel Ferrando.

    Manager of PingüiTours.

  • Estudio de diseño Valencia Pixelarte clientes - Logo Diagnova Médica

    "When we started the company, we were clear that we wanted to invest in our image, and for that, we relied on Pixelarte. And what did they do? They listened to us, listened to us again, and listened to us once more ; they thought, worked, and presented our new image: spectacular! Would we do it again? Absolutely! Moreover, today, every communication action of our company comes from the Pixelarte lab ."

    Álex Albero.

    Managing Director of Diagnova Médica.

  • Estudio de diseño Valencia Pixelarte clientes - Logo Saibo

    " Pixelarte has helped us understand corporate branding and company image as a competitive advantage ; furthermore, they have personalized the brand with new ideas, working on every detail. Their professionalism, work, and support have set us apart from the competition. For all of this, we are very grateful to them."

    Jesús Miñana.

    Manager of Saibo.

  • Estudio de diseño Valencia Pixelarte clientes - Logo XPR Group

    "From the first contact with Pixelarte for the redesign of our corporate image, the team demonstrated great professionalism and attention to our needs. . Throughout the project, they have been very involved, addressing any doubts that may have arisen. We are very pleased with the results: they have provided us with a modern and elegant image, perfectly aligned with our business."

    Amélie Dierckx.

    Director of Marketing at XPR Europa (Belgium).

  • Estudio de diseño Valencia Pixelarte clientes - Logo Xicotets

    "We turned to Pixelarte seeking the best professionals to help us start our project, and from the outset, they captured the essence of our ideas and what we wanted to convey in their designs. Our image, which is theirs, has enchanted both young and old alike. Throughout this time, they have not only been excellent professionals but have also become advisors and friends , supporting our growth and bringing our dreams to life in this new phase ."

    Ana Celma.

    Manager at Xicotets Child Education Centers.

  • Estudio de diseño Valencia Pixelarte clientes - Logo Motorpress

    "Pixelarte is not just a supplier, it goes far beyond that: Pixelarte is your partner , your strategic ally , someone as concerned about the success of creativity as the client themselves . That's commitment , that's Pixelarte."

    Raúl Moreno Zayas.

    Director of Motor Events at Motorpress-Iberica.

  • Estudio de diseño Valencia Pixelarte clientes - Logo Esmovia

    " The work of Pixelarte always arouses great interest , but seeing them in action also generates enthusiasm. Pixelarte is a team that from the very beginning embraces your idea, nurtures it, and helps it grow healthy, strong, and beautiful. Today, Pixelarte is an integral part of our company ."

    Angelo Vito D’Andrea.

    Administrative Director at Esmovia.