Urvara: naming, corporate identity and packaging for slow fashion brand
Corporate image, art direction and graphic universe creation for a sustainable fashion company

What did we do?
· Naming & claims
· Corporate identity
· Creative direction
· Coordinated graphics
· Packaging
· Photography art direction


“Slow fashion is a way of selling clothes that seeks not only the quality of the garments, but also a series of added values in production and transport.”






“For the naming of Urvara we were inspired by Sanskrit, the language where this term refers to the fertility of Mother Earth”.





