La Petardería: Comprehensive Branding for the Leading Pyrotechnics Chain

La Petardería is a pyrotechnics brand catering to consumers, supplying fireworks and firecrackers for celebrations and popular festivities through its more than 30 establishments nationwide.

When they came to our design studio, we were particularly excited about the opportunity to collaborate with them again, as we were responsible for designing their brand and graphic universe 15 years ago. Despite the brand having aged well, its leaders wanted to update and relaunch the chain of stores with a more modern focus centered on digital channels, thereby strengthening their national presence and promoting customer loyalty and store expansion.

For this project, we were entrusted with the complete branding for the relaunch of the new brand “La Petardería”. We took care of all necessary aspects: corporate identity, store design, illustrations, animations, signage, uniforms, merchandising, product catalogs, and most importantly, the creation of a visual system that would give the brand a recognizable image for its consumers on any platform and in any location. It was crucial to establish clear guidelines for using the brand both online and offline, allowing the internal team responsible for social media to have all the necessary tools and elements to maintain coherent and self-managed communication.