Nacho Vidal: identity design and packaging for the whole range of erotic products
How to reposition a product in the erotic toys sector focusing on design
In this case our work consisted in rebranding the Nacho Vidal brand, committing to a dynamic logotype that adapts to the different formats, both in online and offline channels. The result is a very recognizable and memorable brand because of its nod to Nacho Vidal himself. However, one of the premises when it came to carrying out this project was separating his physical image from the image of the product, going for a unique identity focused on a clean and minimalistic aesthetic.
In the same line as the created brand, we designed a simple and elegant packaging in which the brand and the colour are protagonists. In this design the importance of the finishes should be noticed, as in this case the proposal made to the client featured GF Smith quality paper and premium finishing touches such as iridescent stamping for the logotype. In order to help with the visualization of the designed packaging, we created different 3D scenes that would contextualize the product.
With all of this, we achieved a unification of the product range that Nacho Vidal offers, creating a recognizable branding and helping to position it as one of the leading brands in the sector.
What did we do?
· Creative management
· Brand identity
· 3D visualization