Ohmyloft: corporate identity for apartment rental company
Logo design, branding and signage design for rental apartments in Valencia
OHMYLOFT! is a Valencian apartment rental company that is committed to offering exclusive accommodation in lofts. Unlike other companies in the sector, Ohmyloft is not limited to vacation rental only. Its proximity to the Feria de Muestras enclosure makes this company a great option for all those who make business trips in the capital of the Turia River.
In 2017, Ohmyloft began its business expansion acquiring more rental apartments, so they needed to professionalize their corporate image to reflect their brand values and business philosophy with their new identity. Since we had already worked with the client on previous occasions, they again trusted Pixelarte to develop the branding for this brand.
The client wanted their image to convey minimalism, elegance and timelessness based on a fresh and clean corporate identity. Following this proposal, and with the intention of achieving maximum expression with minimal graphics, we decided to carry out the design of a merely typographic brand. For the logo design, we wanted to make a nice wink by adding the exclamation point inside the H itself, simulating the English expression “oh my god!” and achieving a very versatile identity.
In addition, we created a distinctive dot-frame design to apply to the rest of the digital and physical media, so that we achieved a recognizable identity at a glance. Likewise, we chose a colour palette consisting of black, bronze and white, with the aim of achieving that sobriety that the brand should project.
Once the identity was defined, we applied the graphics to corporate stationery, business cards, poster design, the design of a welcome guide –with which the room key and the necessary information for the stay were delivered–, to the tote bag design for the laundry, the interior signage system of the apartments themselves, as well as the icon design for their app.
It was a corporate image fully extrapolated to any format. For this reason, we did not want to miss the opportunity to make our own proposal for the graphic application to the apartment amenities and the drinks menu.
A surprising result for dreamy apartments!
What did we do?
· Coporate identity
· Visual system
“Ohmyoft needed to professionalize its brand image to reflect their values and business philosophy with their new corporate identity.”
“The client wanted their image to convey minimalism, elegance and timelessness from a fresh and clean brand identity.”