Corporate identity, editorial and packaging design for the Belgian company, XPR
Design for the main logos, product packaging and segmentation of the brand for the manufacturer from Brussels, Belgium

What did we do?
· Creative direction
· Corporate identity
· Packaging
· Web prototyping

“We created their main logo and the logos for their three business lines, as well as the graphic design for all their media: corporate stationery, labeling, and packaging.”



“The integration of the three main business lines plus the group’s brand in the same sign – the X of the name – is the most representative element of this identity, in addition to the use of lowercase letters and segmentation through color, which gives XPR an image of a solid and contemporary company.”



“Our job was to create a completely new corporate identity that highlighted the three characteristics that best define XPR’s philosophy: the design and innovation of its products, the solidity given by its more than thirty years in the industry, and the personalized treatment they provide to their clients.”








