Sales Layer: Development of a Visual Branding System for One of the Leading Global PIM (Product Information Management) Company.
We bring the visual universe of the most widely used software by product marketing professionals to the main digital channels with its rebranding
What did we do?
· Visual system
· Corporate identity
· Coordinated graphics
· Art direction in photography
In order to initiate a project of this magnitude, it is necessary to meet on several occasions with the entire team and analyze each point of contact with users. This involves reviewing supports, advertisements, presentations, and, in general, all existing graphic material. It is important to understand and evaluate, along with the references, guidelines, and instructions provided by the client. This process allows for the creation of the new branding.
Two months of dedicated effort were invested in crafting mood boards and extensive reference panels. We navigated through various creative paths until we discovered the identity that perfectly suited Sales Layer. The journey was neither swift nor simple. With high expectations for our work, both the client and their team ultimately expressed satisfaction, leaving us equally proud of the achieved outcome.
What exactly is a visual branding system? The main goal of a visual branding system is to forge a strong and memorable connection with consumers by crafting a unified and cohesive image. This image persists in the minds of the public, bolstering brand recognition and perception. Beyond saving on future design costs, this system ensures that the brand maintains consistency across all channels, platforms, and user touchpoints.