Sales Layer: Development of a Visual Branding System for One of the Leading Global PIM (Product Information Management) Company.

We bring the visual universe of the most widely used software by product marketing professionals to the main digital channels with its rebranding

Sales Layer is the most agile Product Information Manager (PIM) for creating personalized product experiences available in the market. As a company, they have been consistently growing and have successfully positioned themselves as leaders in the international sector.

Although their branding was of high quality and maintained coherence, the team itself had two clear objectives: they needed to evolve and take a leap forward in terms of the image they projected, and they wanted Pixelarte to carry out this work. Both from the management and the internal design department, they became aware that it was time to update and convey a more coordinated, fresh, and current image—one that could adapt to each of the multiple online and offline platforms and channels they used.

Customer

Sales Layer

What did we do?

· Visual system
· Corporate identity
· Rebranding
· Coordinated graphics
· Art direction in photography

Pixelarte estudio de diseño - Identidad corporativa para Sales Layer - Gráfica para redes sociales

In order to initiate a project of this magnitude, it is necessary to meet on several occasions with the entire team and analyze each point of contact with users. This involves reviewing supports, advertisements, presentations, and, in general, all existing graphic material. It is important to understand and evaluate, along with the references, guidelines, and instructions provided by the client. This process allows for the creation of the new branding.

Pixelarte estudio de diseño - Identidad corporativa para Sales Layer - Diseño de pictogramas

Two months of dedicated effort were invested in crafting mood boards and extensive reference panels. We navigated through various creative paths until we discovered the identity that perfectly suited Sales Layer. The journey was neither swift nor simple. With high expectations for our work, both the client and their team ultimately expressed satisfaction, leaving us equally proud of the achieved outcome.

What exactly is a visual branding system? The main goal of a visual branding system is to forge a strong and memorable connection with consumers by crafting a unified and cohesive image. This image persists in the minds of the public, bolstering brand recognition and perception. Beyond saving on future design costs, this system ensures that the brand maintains consistency across all channels, platforms, and user touchpoints.

What they say about us

¨We aimed to elevate the professional quality of our institutional calendar designs while adapting our department’s new graphic identity. Pixelarte has been the solution to both needs,delivering in record time and with an absolutely satisfactory outcome. We felt heard and involved throughout the entire process, with an efficient working method, even though our deadlines were tight. The perfect partner in understanding the importance of design and graphic identity.¨

Servei d’Assistència i Recursos Culturals (SARC)